Merry Craft

Overview

Merry Craft is your go-to YouTube channel for turning trash into treasure! With a whopping 3.59 million followers, Merry Craft is all about clever DIY projects, upcycling hacks, and homemade crafts that'll inspire you to get creative. Ranked among the top creators globally (around #14,214) and within the top in South Korea (around #205), Merry Craft shows how to make awesome things using everyday items. If you're looking to add a touch of handmade magic to your life, this is the channel to watch!

Performance At A Glance

Merry Craft has built an impressive fanbase of 3.59 million subscribers, which is amazing! While their follower count is currently stable, they've seen a growth of 2.57% in the last 90 days, showing their content still resonates with viewers. They rank highly on YouTube, proving their popularity. Their fans are quite engaged, with an average engagement rate of 2.21% across their videos. CreatorDB gives them a score of 61/100, suggesting there's room to optimize and reach even more viewers.

What They Create

Merry Craft's YouTube channel is packed with "Howto & Style" content, specifically focusing on crafts, homemade items, and DIY projects. You'll find videos demonstrating how to transform old lace, tin cans, and cardboard rolls into amazing home decor, dolls, and more. For example, one recent video, "I Never Throw Away Cardboard Rolls! I made +20 Dolls and SOLD them all! GENIUS DIY IDEA," shows viewers how to make and sell adorable dolls from recycled materials. They primarily use longer-form YouTube videos, but could benefit from experimenting more with YouTube shorts. What makes Merry Craft's content so appealing is the focus on accessible materials and easy-to-follow instructions, empowering viewers to create beautiful things themselves.

Why They're Great & Where They Can Grow

Merry Craft excels at tapping into the popular DIY and upcycling niche. Their creativity is undeniable, and they clearly demonstrate how to create attractive and useful items using readily available materials. The focus on profitability ("SOLD them all!") adds another layer of appeal. One exciting opportunity would be to collaborate with other DIY creators or brands focused on sustainable living. Another avenue to explore is creating shorter, more shareable content (like YouTube Shorts or TikToks) to reach a broader audience.

Bottom Line

For brands looking to connect with a large, engaged audience interested in DIY and sustainable living, Merry Craft is a fantastic partner. For Merry Craft, focusing on optimizing video titles and descriptions for SEO and diversifying content formats could help further boost their reach and engagement.