Overview

Zoë Sugg, known online as Zoella, is a lifestyle and beauty icon who's built a massive online community. With a whopping 14 million+ followers on Instagram, where she's most active, Zoë connects with fans through her authentic personality and relatable content. Even though she's ranked #29,108 globally and #534 in the UK, it's her genuine connection with her audience that truly sets her apart. She’s a true OG in the blogging and vlogging world, and her journey from beauty tips to documenting her family life has resonated with millions.

Performance At A Glance

While Zoë's following is huge, it's currently experiencing a slight dip in growth – about -0.10% over the past month. Don't worry, though! Her fans are still super engaged with her content, clocking in an average engagement rate of 2.45%. This means her audience is actively liking, commenting, and sharing her posts. Her CreatorDB score is 56/100, which indicates there's room to optimize her strategy, but her established presence and engaged audience are definitely strengths to build on.

What They Create

Zoë's content is a delightful mix of lifestyle vlogs, family moments, and glimpses into her everyday life. On YouTube, she has 110 videos covering everything from Christmas shopping to decorating for the holidays. On Instagram, she's been posting a lot of family content and reels. Her recent "Vlogmas" series has been a hit, with videos like "Christmas Food Shop & Best Question Yet | Vlogmas Day 23" racking up over 400k views and a solid 4.76% engagement rate. What makes Zoë's content stand out is its authenticity and relatability. She shares the ups and downs of family life, making her followers feel like they're part of her journey.

Why They're Great & Where They Can Grow

Zoë excels at creating authentic and relatable content, fostering a strong sense of community, and consistently posting engaging content. Her strengths lie in her genuine personality, her ability to connect with her audience on a personal level, and her knack for creating visually appealing content. Exciting opportunities for Zoë could include collaborating with other creators in the parenting or lifestyle space to reach new audiences. She could also leverage her platform to promote her own products or services, further solidifying her brand.

Bottom Line

For brands, partnering with Zoë offers access to a highly engaged audience of loyal fans. For Zoë, focusing on consistent posting and exploring new content formats like short-form videos could help boost growth and engagement even further.