FishFillet

Overview

Meet FishFillet, a seriously creative content creator who's making waves in the DIY and ASMR world! With a focus on paper crafts, blind box unboxings, and all things cute, FishFillet has carved out a unique niche, especially on YouTube, their main stomping ground. Boasting over 2.6 million followers, they're ranked among the top 3% of creators globally, showing their content clearly resonates with a large audience. They are particularly popular in the Philippines, where they rank in the top 5%.

Performance At A Glance

FishFillet has a HUGE following – over 2.6 million strong! While their growth has been a bit slow recently (a tiny dip in the last week), they've still managed to grow by almost 1% in the past month, and a solid 4.56% in the last three months. Globally, they're in the top 3% of all creators, which is amazing! Their fans are super engaged with their content too, averaging an engagement rate of 4.56%, which is fantastic. Their CreatorDB score is a solid 60/100 – indicating good overall performance with room for improvement.

What They Create

FishFillet is all about DIY paper crafts and ASMR unboxing videos. Think adorable paper versions of popular characters and items from franchises like Roblox, Sanrio, and even anime like Jujutsu Kaisen. They primarily focus on YouTube, with a mix of longer videos and Shorts, but also dabble in Instagram Reels and TikTok videos. One of their recent shorts, celebrating the New Year, racked up over 144,000 views and showcases their papercraft skills. Another popular video features a compilation of blind box unboxings, featuring Roblox, Sanrio, and Inside Out themed items. Their content stands out because it’s visually appealing, calming, and taps into popular trends and fandoms.

Why They're Great & Where They Can Grow

FishFillet is incredibly good at creating visually appealing content, tapping into popular trends, and engaging their audience with ASMR and DIY elements. They also have a strong grasp of their niche, consistently delivering content their fans love.

An exciting opportunity for them could be expanding their presence on TikTok, where short-form video thrives. They could also explore collaborations with other DIY or ASMR creators to reach new audiences.

Bottom Line

For brands looking for a creator to partner with, FishFillet is a great choice to reach a young, engaged audience interested in crafts, pop culture, and ASMR. FishFillet could level up their game by experimenting with different content formats on TikTok and exploring collaborations to expand their reach.