Телеканал СТБ

Overview

Телеканал СТБ (STB TV channel) is a major Ukrainian entertainment powerhouse, captivating a massive audience with its diverse content. While present on Instagram and TikTok, STB’s YouTube channel is the heart of its digital presence, boasting over 7.3 million subscribers. As a verified channel broadcasting in English, STB offers viewers a wide selection of engaging videos, primarily focusing on entertainment, films, and impactful content that often falls under the "Nonprofits & Activism" category. While ranked in the top 97% globally at #582,579, the channel's strong content helps it connect with a large audience.

Performance At A Glance

STB TV channel is experiencing steady growth! They're growing at a rate of 0.62% monthly, which is a solid climb. Their massive fanbase is super engaged with their content, showing an average engagement rate of 1.32%. That means their viewers aren't just watching; they're liking, commenting, and sharing! While their global and country rankings (top 97% and 96% respectively) show there's room to climb, their CreatorDB score of 84/100 is impressive. This score suggests they're doing a great job overall in terms of content quality, audience engagement, and growth potential.

What They Create

STB TV channel is all about entertainment! They create a mix of content, from full-length YouTube videos and Shorts to Instagram posts and Reels, and even TikToks. Their bread and butter seems to be dramatic films and web series, particularly in the comedy and romance genres. A recent video, "Закохалась у чужого нареченого! Швидка смуга кохання | ФІЛЬМ ПРО ЛЮБОВ" (Fell in love with someone else's fiancé! Fast lane of love | LOVE FILM), has racked up over 61,000 views, showing the popularity of their film content. They also have a series of Shorts highlighting clips from some of their shows.

Why They're Great & Where They Can Grow

STB TV channel really shines in its ability to create compelling, emotional narratives that resonate with a large audience. They’re also great at repurposing longer-form content into engaging Shorts, maximizing their reach. One exciting opportunity they could explore is collaborating with other popular creators in the entertainment or film space, which could expose them to new audiences. They could also experiment more with interactive content, like polls or Q&A sessions, to further boost engagement.

Bottom Line

For brands looking to partner with a major entertainment channel in Ukraine, STB TV channel offers access to a large and engaged audience. For STB, focusing on optimizing their SEO with English keywords and exploring more interactive content formats could help them further boost their reach and engagement.