SPEAK

Overview

SPEAK is a serious player in the music scene, using social media to connect with over 15.7 million followers, primarily on Instagram. This verified creator isn't just about posting; they're building a brand, showcasing artists, and dropping music videos that get millions of views. While SPEAK ranks within the top 100% of creators globally at #125,020, their strength lies in their ability to tap into the pulse of hip-hop and current events, delivering content that resonates with a massive audience.

Performance At A Glance

SPEAK has a huge and established following! While their growth rate is currently modest at 0.06% over the last 30 days, and even showing a slight dip of -0.05% in the last week, their sheer reach is undeniable. They are ranking within the top 100% of creators globally, within the US, and among English-speaking creators. Their fans are super engaged with their content, boasting an average engagement rate of 5.45%, which is impressive given their large follower count. CreatorDB gives them a score of 86/100, meaning they are performing very well in terms of reach, engagement, and content quality.

What They Create

SPEAK's content is a mix of music videos, behind-the-scenes glimpses, and comedic takes on current events. They’re active on YouTube, Instagram, and TikTok, using a variety of formats from videos and shorts to regular posts. A recent standout is the "Moneybagg Yo & G Herbo - Feet On Land (Official Video)," which has already racked up over 6.5 million views. SPEAK also uses shorts to promote new releases, like teasers for "FEET ON LAND," keeping their audience hyped. Their content stands out because it’s a blend of music promotion and relatable everyday moments, making SPEAK feel less like a record label and more like a community.

Why They're Great & Where They Can Grow

SPEAK is excellent at leveraging collaborations with established artists, creating high-quality music videos, and using short-form content to build anticipation. They're also good at tapping into current trends and adding a comedic spin. An exciting opportunity for SPEAK could be to lean more into behind-the-scenes content, showing the process of creating music and working with artists. Another potential avenue is expanding their presence on TikTok by creating more trending content.

Bottom Line

For brands, SPEAK offers access to a massive and engaged audience within the hip-hop and music scene. For SPEAK, focusing on consistency with short-form content and exploring deeper audience engagement through behind-the-scenes glimpses could take their already impressive presence to the next level.