🌻Ruthbell

Overview

Meet 🌻Ruthbell, a seriously popular digital creator from Malaysia making waves, especially on TikTok! With a massive following of over 17.6 million, Ruthbell's content, which spans gaming, entertainment, and lifestyle, has captured the attention of a huge audience. They're a verified creator, consistently ranking in the top 99% globally (#289,527) and holding the #7 spot in Malaysia, proving their local influence is undeniable. Ruthbell's content blends relatable humor, accessible gaming content, and a touch of aesthetic appeal, making them a compelling figure for a diverse audience.

Performance At A Glance

While Ruthbell boasts a huge following, their growth has seen a slight dip recently, with a -0.06% decrease over the last 30 days. Despite this, their fanbase remains highly engaged, with an average engagement rate of 2.20%. This means fans are actively liking, commenting, and sharing their content. Their CreatorDB score is 58/100, indicating room for improvement, but also highlighting their established presence and potential for further growth. Although their language ranking is within the top 99% at #124,772, there's potential for expansion by optimizing for a broader reach within the English-speaking audience.

What They Create

Ruthbell's content is a mix of fun and relatable, primarily focusing on gaming, specifically Roblox, with a touch of comedy. They create content across multiple platforms, including YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos, but their main focus is on TikTok. Their content includes "How To" guides for Roblox games like Brookhaven RP, showcasing hacks and tips. For example, their video "HOW TO USE PROP HACKS in BROOKHAVEN! (new update)" received over 5,000 views and a solid engagement rate, demonstrating an audience interest in these types of tutorials. They also branch into aesthetic lifestyle content, like their "Aesthetic Brookhaven Morning Routine," which adds variety to their channel. Ruthbell's ability to blend gaming tips with relatable, light-hearted content is a key part of their appeal.

Why They're Great & Where They Can Grow

Ruthbell excels at creating easily digestible content that caters to a younger audience interested in gaming and trends. They are particularly good at:

• Capitalizing on the popularity of Roblox and Brookhaven RP.
• Creating "How-To" guides that provide value to their audience.
• Producing content with an aesthetic appeal.

An exciting opportunity would be to collaborate with other gaming creators or brands within the Roblox space. They could also explore longer-form content on YouTube to build a deeper connection with their audience and boost ad revenue.

Bottom Line

Ruthbell is a well-established creator with a massive reach, making them an attractive partner for brands targeting a young, engaged audience in the gaming and lifestyle space, especially within Malaysia. For Ruthbell, doubling down on community engagement and diversifying content formats could unlock even greater potential and boost their overall growth.