Overview

Get ready to be blown away by i-dle (아이들)! This K-Pop powerhouse is taking the world by storm with their incredible music, captivating dance moves, and all-around amazing personalities. Primarily showcasing their talent on Instagram, i-dle has amassed a massive following of over 33 million fans. Ranked among the top 1% of creators globally at #12,068, they're not just popular, they're a cultural force. With a strong Korean fanbase, i-dle sits at #193 in country ranking, proving their dominance in the K-Pop landscape.

Performance At A Glance

i-dle's fanbase is huge and still growing! While their growth rate is steady, with a 0.44% increase in followers over the last 30 days, they're consistently attracting new fans. Their engagement rate is a fantastic 8.62%, meaning their fans are super engaged with their content – liking, commenting, and sharing everything they post. Their CreatorDB score of 89/100 is a testament to their overall performance, indicating they're doing a fantastic job creating engaging and valuable content.

What They Create

i-dle serves up a mix of content across YouTube, Instagram, and TikTok, but their Instagram is where they shine. They share a blend of music videos, behind-the-scenes glimpses, dance challenges, and personal updates. Their recent YouTube video, "미연의 드림콘서트 아부다비 2025 비하인드 [i-talk] #235 | i-dle (아이들)ㅣSUB" offers an intimate look at Miyeon's experience at Dream Concert Abu Dhabi, scoring a high engagement rate of 14.15%. They also leverage Shorts effectively, like the hilarious "Game boyy 🕹️", which shows their playful side, achieving a solid engagement of 8.95%. They're experts at keeping their content fresh and relatable.

Why They're Great & Where They Can Grow

i-dle excels at connecting with their audience through authentic and engaging content. Their musical talent, combined with their dynamic personalities, makes them incredibly watchable. They're also masters of short-form video, consistently delivering viral-worthy content. An exciting opportunity for i-dle would be to explore more interactive content, such as live Q&A sessions or behind-the-scenes collaborations with other creators. They could also leverage Instagram guides to create curated content around their music and dance routines.

Bottom Line

For brands looking to partner with a global K-Pop sensation, i-dle is a perfect match. Their massive reach and highly engaged fanbase offer incredible potential. For i-dle themselves, continuing to experiment with different content formats and interactive elements will only solidify their position as leaders in the K-Pop world.