Amber Scholl

Overview

Amber Scholl is a DIY queen and lifestyle guru ruling YouTube with her creative hacks, relatable vlogs, and infectious personality. With over 4.5 million followers, she's built a loyal community drawn to her budget-friendly fashion tips, home decor transformations, and honest glimpses into her life. While her channel ranks in the top 100% globally (#88,244), Amber's unique blend of humor and practicality makes her a standout voice in the crowded lifestyle space.

Performance At A Glance

Amber's audience is massive, but recent growth has been slightly negative, showing a dip of -0.04% over the last 30 days. She's still a major player, ranking within the top 100% of creators in the US (#15,645) and for English-language content (#41,975). The good news is her fans are super engaged with her content, boasting an average engagement rate of 6.05%! This means people aren't just watching; they're liking, commenting, and sharing. Her CreatorDB score of 92/100 is a testament to her consistent quality and strong audience connection.

What They Create

Amber's channel is a vibrant mix of how-to videos, personal vlogs, and comedic sketches. She's known for transforming budget finds into high-fashion looks and turning drab spaces into dream homes. You'll find everything from DIY decor projects to makeup tutorials and peeks into her daily life.

Her recent content is a perfect example: "How I Get Everything I Want All The Time" grabbed attention with over 250,000 views and an impressive 11% engagement rate. The video offers practical advice wrapped in Amber's signature humor. Similarly, her "Building My Closet! (finally)" video resonated with viewers, racking up over 276,000 views. The consistent theme of affordable luxury and relatable struggles makes her content stand out.

Why They're Great & Where They Can Grow

Amber excels at connecting with her audience through relatable content and a genuine personality. Her DIY skills are impressive, and she's mastered the art of creating visually appealing and engaging videos. One of her biggest strengths is her ability to blend practical advice with humor.

An exciting opportunity for Amber would be to explore more collaborations with other creators in the home decor or fashion space. Another possibility is to capitalize on her comedic talent and create a more structured comedy series or sketch show.

Bottom Line

For brands, Amber offers a fantastic opportunity to reach a highly engaged audience interested in affordable fashion, beauty, and home decor. For Amber, focusing on collaborations and potentially diversifying into more structured comedic content could help reignite growth and further solidify her position as a leading lifestyle creator.