Deji

Overview

Deji is a British entertainer who's built a massive following across YouTube, Instagram, and TikTok. Known for his engaging personality and diverse content, from vlogs and gaming to music and sports, Deji has carved out a significant space for himself in the online world. With over 17 million followers, he's ranked among the top creators globally, holding a strong position within the UK's creator landscape. Deji's journey showcases how consistent content creation and a willingness to explore different formats can lead to impressive reach and influence.

Performance At A Glance

Deji's audience is huge, and while his 7-day growth is currently stable, he's still steadily growing, adding almost 2% to his follower base in the last 90 days. This shows he's maintaining a solid level of relevance. He's ranking high in the creator world, standing in the top percentages globally, in the UK, and amongst English-speaking creators. His fans are super engaged with his content, boasting an average engagement rate of nearly 8%, which is excellent. His CreatorDB score of 87/100 reflects his overall strong performance and influence in the online space.

What They Create

Deji's content is a mixed bag of entertainment, which keeps things fresh! He's got a strong presence on YouTube with hundreds of videos and shorts, but also utilizes Instagram and TikTok to engage with his audience. Recently, he released "KING ft Lady Guixiang (Official Music Video)", showing off his musical side and generating a solid engagement rate of over 11%. Another standout video, "BLACK MAN GETS $1 HAIRCUT IN CHINA," highlights his travel experiences and willingness to try new things, pulling in a substantial number of views. Deji's content stands out because it's relatable, diverse, and often features his unique perspective on everyday life and his travels.

Why They're Great & Where They Can Grow

Deji is great at connecting with his audience through relatable vlogs, branching out into different content categories to keep things interesting, and maintaining a consistent presence across multiple platforms. A great opportunity for Deji would be to collaborate with other creators in similar content categories to reach new audiences. Another area he could explore is focusing on YouTube Shorts to boost his visibility and experiment with even shorter, more engaging content formats.

Bottom Line

Deji is a seasoned creator with a loyal following, making him an attractive partner for brands looking to tap into a diverse audience. For Deji, focusing on consistent uploads and experimenting with trending formats like TikTok challenges could further amplify his reach and engagement.