King

Overview

King is making waves in the music scene! This verified Indian artist is captivating a massive audience, primarily on YouTube, where they boast an impressive 9.8 million+ followers. King isn't just another musician; they're building a brand around their unique sound and persona. While ranked among the top creators globally, nationally, and within the English-speaking world, King clearly has the potential to climb even higher.

Performance At A Glance

King's growth is steady, though recent dips suggest a need for refreshed strategies. While boasting a 0.39% growth over the last 30 days, a slight dip of -0.04% in the last 7 days indicates a possible plateau. Globally, King holds a ranking of #23,837, and within India, they’re at #2,787, showcasing significant regional influence. Their fans are super engaged with their content, resulting in an average engagement rate of 3.80% and average views exceeding 3 million per video. Their CreatorDB score of 62/100 suggests solid performance, but also indicates room for improvement to truly dominate their niche.

What They Create

King primarily serves up music, and their bread and butter is official music videos on YouTube, supplemented by YouTube Shorts and Instagram content to keep fans hooked. A recent YouTube video, "Kamaal Hai | King & Aditya Dev | Sahher Bambba | Official Music Video," pulled in over 4 million views, showcasing the power of collaborations. On the Shorts front, they’re using snippets and behind-the-scenes peeks, like the "ACTION MODE 🔛‼️ #kamaalhai #ifeelking #rajahindustani2026" short, to drive engagement. The use of trending sounds and hashtags helps increase visibility. What makes King's content stand out is the blend of music, visuals, and personality – they're not just singing; they're telling a story.

Why They're Great & Where They Can Grow

King’s strengths lie in their strong music production, visually appealing content, and consistent output across multiple platforms. Their ability to blend music with a strong visual narrative is particularly effective. Looking ahead, King could explore more interactive content like Q&As or behind-the-scenes vlogs to deepen connections with their fanbase. Also, diving deeper into community engagement - perhaps running contests or challenges tied to their music - could significantly boost growth.

Bottom Line

For brands, King presents a valuable opportunity to tap into a large and engaged audience in the music and lifestyle space, particularly within India. For King, focusing on community engagement and experimenting with new content formats could be the key to unlocking the next level of growth.