Overview

NRZ is a rising content creator making waves in the gaming world, especially amongst mobile gamers in India. Known for their exciting "Gaming" and "People & Blogs" content, NRZ brings the heat with gameplay highlights, PVP battles, and a focus on free and mobile games. With a dedicated fanbase of over 8.3 million subscribers across YouTube and TikTok, and a global ranking placing them within the top 16% of content creators, NRZ is definitely one to watch!

Performance At A Glance

While NRZ boasts a massive audience, their growth has seen a slight dip recently, showing a -0.12% decline over the past month. Globally, they're doing great, ranking in the top 16% of all creators. Within India, they're in the top 1000, showing strong regional influence. Their fans are super engaged with their content, averaging a solid 6.85% engagement rate, and their videos typically rack up over 300,000 views. Their CreatorDB score is 42/100, indicating there's room for improvement and optimization.

What They Create

NRZ dives deep into the heart of gaming, primarily focusing on Free Fire. They create a mix of long-form YouTube videos (317 total) and shorter, snackable YouTube Shorts (380 total). Recently, their content has centered around the Jujutsu Kaisen collaboration with Free Fire. One standout Short, "GOJO ASCENSION EVENT IN FREE FIRE | Will I Get Gojo ?🤨 #nrz," garnered over 360,000 views! NRZ's content stands out because of its timely focus on popular gaming events, combined with their energetic commentary and gameplay.

Why They're Great & Where They Can Grow

NRZ excels at capitalizing on trending game updates and collaborations, like the recent Jujutsu Kaisen event. Their strong engagement rate shows they really connect with their audience. They also have a knack for creating compelling Shorts that capture attention. To level up, NRZ could explore collaborations with other gaming creators to tap into new audiences. Also, optimizing their CreatorDB score with more SEO practices would help.

Bottom Line

For brands looking to connect with a large and engaged mobile gaming audience in India, NRZ is a fantastic partner. For NRZ, focusing on consistent content and exploring new collaboration opportunities could unlock even greater growth.