NASA Jet Propulsion Laboratory

Overview

NASA's Jet Propulsion Laboratory (JPL) is your window into the cosmos! With over 1.2 million subscribers on YouTube, JPL brings the wonders of space exploration right to your screen. They're not just about rockets and robots; they're about sharing the excitement of discovery with everyone. Ranked in the top 98% of all YouTube channels globally, JPL is a trusted source for all things space, offering a unique look behind the scenes of some of humanity's most ambitious projects.

Performance At A Glance

JPL's YouTube channel boasts a massive audience, although their growth has been relatively stable recently, showing a slight increase of 0.82% over the last 90 days. They hold a strong global ranking, sitting in the top 98% of YouTube channels worldwide. But numbers aren't everything! What's impressive is that their fans are super engaged with their content, with an average engagement rate of 3.03%. This means people are actively liking, commenting, and sharing the amazing things JPL is doing. Their CreatorDB score of 64/100 indicates solid overall performance, leaving room for even more growth!

What They Create

JPL's content is a mix of fascinating videos and bite-sized Shorts, all centered around science and technology, with a heavy focus on space. You'll find everything from educational explainers and in-depth documentaries to exciting highlights from ongoing missions. A recent video, "What's Up: January 2026 Skywatching Tips from NASA," gives viewers practical advice on stargazing, combining science with accessibility. Another standout is "Building the Future Together – JPL's Rover Operations Center," which provides an exclusive peek into the heart of mission control. What makes JPL's content special is its authenticity and authority; you're getting information straight from the source, delivered in a way that's both informative and inspiring.

Why They're Great & Where They Can Grow

JPL excels at making complex topics understandable and engaging, fostering a sense of wonder about the universe. Their consistent output of high-quality content is another strength, keeping their audience informed and entertained. They also do a great job of leveraging different content formats, including both longer videos and shorter, attention-grabbing Shorts.

Looking ahead, JPL could explore more interactive content, like Q&A sessions with scientists or live streams from mission events. Collaborating with other science communicators and YouTubers could also introduce their content to new audiences.

Bottom Line

For brands looking to align with a reputable and educational source, NASA JPL is a fantastic partner. For JPL, continuing to experiment with new content formats and audience engagement strategies will help them reach even greater heights.