Overview

Carter Kench is a digital creator making waves, especially on TikTok, where he's built a massive following of over 17.7 million fans! This verified creator ranks among the top creators globally, within the US, and for English-speaking audiences. Carter's content spans across multiple platforms, showcasing a diverse range of entertainment and engaging with a variety of audiences. He blends humor, relatable life moments, and creative projects, making him a compelling personality in the digital space.

Performance At A Glance

Carter Kench boasts a huge audience and they're steadily growing! While his 30-day growth is a solid 0.41%, there's definitely room to accelerate that. As mentioned, his massive following puts him in the top percentage of creators worldwide (#33,378 globally and #7,358 in the US). What's really impressive is how engaged his fans are; with an average engagement rate of 9.68%, it's clear his content resonates. This high engagement is reflected in his CreatorDB score of 91/100, showing he's doing a lot right!

What They Create

Carter's content is a mix of entertainment, gaming, film & animation, and even music. He uses a variety of formats, including YouTube videos and Shorts, Instagram posts and Reels, and of course, TikTok videos. You'll find him cooking, tackling DIY projects, sharing relatable vlogs, and doing funny sketches. Looking at recent content, his collaboration with Mattie Westbrouck on YouTube Shorts is a consistent hit, with one video racking up over 2.2 million views. Even his sponsored content, like the TurboTax ad, pulls in over a million views, showing his audience trusts his recommendations. What makes Carter's content stand out is its relatability and the humor he injects into everyday situations.

Why They're Great & Where They Can Grow

Carter's strengths lie in his high engagement rate, diverse content offering, and ability to seamlessly integrate sponsored content. He's also great at collaborating! A potential area for growth could be focusing on increasing his content output on platforms other than YouTube. Exploring longer-form content on TikTok or more consistent posting on Instagram could broaden his reach.

Bottom Line

Carter Kench is a great partner for brands looking to connect with a highly engaged audience through relatable and funny content. For Carter himself, doubling down on the content that generates the highest engagement and exploring new formats on TikTok could be a game-changer.