Overview

Genierock is a major player in the Thai music scene, a verified record label and music content creator with a huge following across YouTube, Instagram, and TikTok. Primarily focused on YouTube, Genierock brings the latest music videos, official audio, lyric videos, and behind-the-scenes interviews to their audience. With over 18 million followers, they've built a strong presence, and their global ranking puts them in the top 2% of creators worldwide. They’re a go-to source for Thai music fans looking for fresh sounds and insights into their favorite artists.

Performance At A Glance

Genierock boasts a massive audience, and while their growth rate is steady, there's always room to amplify it. They're growing at a rate of 0.15% monthly, which is solid, but the 90-day growth shows a promising acceleration to 1.59%. Their global ranking is impressive, and they’re doing exceptionally well in Thailand and among Thai-language content creators. What's truly impressive is their engagement rate: at 4.09%, their fans are super engaged with their content. Their CreatorDB score of 94/100 signals their strength and influence in the digital space.

What They Create

Genierock delivers a diverse range of content formats, from full-length music videos and behind-the-scenes interviews to quick-hit YouTube Shorts, Instagram posts, and TikTok videos. They primarily focus on the music video space, with a large library of 341 videos. They also deliver shorts, Instagram posts and Reels, and TikToks. A recent music video, "Undefined (แค่อยู่กับเธอ) - HYE「Official MV」" has garnered almost 400,000 views, and "TEASER MV โลกหลังความเศร้า - โจอี้ ภูวศิษฐ์ Feat.ก้อง ห้วยไร่ (Ost.สัปเหร่อ 2)" has generated substantial buzz. Genierock's content stands out because it's professionally produced, features popular Thai artists, and caters directly to the preferences of Thai music lovers.

Why They're Great & Where They Can Grow

Genierock excels at curating and promoting high-quality music content, maintaining strong engagement with their audience, and leveraging multiple platforms to reach a wider audience. Exciting opportunities for them could include expanding into live streaming events, featuring fan-created content, or collaborating with international artists to broaden their appeal.

Bottom Line

For brands looking to tap into the Thai music scene, Genierock is a fantastic partner. For Genierock, focusing on community interaction within their videos and experimenting with interactive content formats could further amplify their already impressive reach and engagement.