Overview

Viacom18 Studios is a powerhouse in the Indian entertainment scene, bringing stories to life on the big screen and now, to your screens at home! Primarily known for their presence on YouTube, where they boast a massive following of over 6.2 million subscribers, they're creating content that resonates with a wide audience. Their content is recognized globally, placing them in the top 99% of creators worldwide, and in the top 98% within India. They're more than just a studio; they're storytellers connecting with millions.

Performance At A Glance

Viacom18 Studios is experiencing steady growth, adding viewers all the time! They're growing at a rate of around 0.15% each month, which is solid. Their global and country rankings are impressive, showing they have a strong reach. What's cool is that their fans are super engaged with their content, with an average engagement rate of 0.65%. CreatorDB gives them a score of 87 out of 100, meaning they're doing a fantastic job overall – producing high-quality content and keeping their audience hooked.

What They Create

Viacom18 Studios dives deep into entertainment, education, and the arts, focusing on celebrity lifestyle and behind-the-scenes content. They primarily use YouTube, sharing long-form videos and Shorts, but also have a presence on Instagram with posts and Reels. A recent video, "First Look: The Pandavas and Queen Draupadi | The Pillars of Dharma | Kurukshetra," gives a sneak peek into upcoming projects, generating over 26,000 views and a strong engagement rate of 1.66%. Another post celebrated Friendship Day, showing the brand's ability to connect with viewers on a personal level, and earned solid engagement. Their content stands out by offering a mix of promotional material and relatable, engaging pieces.

Why They're Great & Where They Can Grow

Viacom18 Studios shines with its established brand recognition, high-quality video production, and ability to tap into trending topics. They're also great at leveraging nostalgia, like rereleasing films in theaters. One exciting opportunity would be to ramp up their Instagram presence with more behind-the-scenes content and interactive Q&A sessions with actors. Another area to explore is creating more YouTube Shorts that directly respond to trending topics or fan questions.

Bottom Line

For brands, Viacom18 Studios offers a fantastic partnership opportunity to reach a massive and engaged Indian audience. For Viacom18 themselves, focusing on interactive content and boosting their Instagram activity could take their social media game to the next level!