All Blacks

Overview

The All Blacks, New Zealand's legendary rugby team, bring the thrill of the pitch to millions online. Verified across YouTube, Instagram, and TikTok, they dominate Instagram as their main platform, connecting with a massive audience of over 6.3 million followers. They're not just a team; they're a brand, a symbol of national pride, and a source of constant inspiration for sports fans worldwide. Ranking in the top 99% of creators globally (at #193,560), their digital presence is a testament to their global appeal.

Performance At A Glance

The All Blacks are growing at a steady pace, with a 1.17% increase in followers over the last month. Their fans are super engaged with their content, boasting an impressive average engagement rate of 3.68%. Globally, they rank within the top 99% of all creators and are a dominant force within New Zealand, holding a top 100% ranking. Their CreatorDB score of 76/100 indicates a strong overall performance, suggesting they're doing a lot right when it comes to creating and sharing content that resonates with their audience.

What They Create

The All Blacks create a mix of content that keeps fans hooked! Think match highlights, player interviews, behind-the-scenes glimpses, and historical deep dives into the team's legacy. They use various formats, from longer YouTube videos and Shorts to engaging Instagram posts and Reels, plus short, punchy TikToks.

A recent standout is "All Blacks v France 2025 Wellington | MINI MATCH," racking up over 32,000 views by condensing the excitement of a full match into a bite-sized format. Another popular video, "The Evolution of All Blacks Haka | 5 Decades of Dominance," showcases the team's iconic pre-match ritual, blending tradition with sporting prowess. Their content stands out by giving fans an exclusive look into the world of elite rugby, blending action on the field with the stories behind the team.

Why They're Great & Where They Can Grow

The All Blacks excel at leveraging their brand recognition, creating high-quality video content, and fostering a strong sense of community. An exciting opportunity would be to partner with players for personalized content, giving fans an even more intimate connection. They could also explore interactive content, like polls and Q&As, to boost engagement further and tap into real-time conversations.

Bottom Line

For brands, partnering with the All Blacks offers unparalleled access to a passionate global audience. For the All Blacks themselves, focusing on interactive elements and player-driven content could unlock even greater engagement and solidify their position as a leading sports content creator.