MotorTrend Channel

Overview

MotorTrend Channel is your go-to YouTube destination for all things automotive! They're a verified source of car culture, bringing you everything from in-depth reviews of luxury cars to the nitty-gritty of consumer vehicles, plus a healthy dose of news and off-road adventures. With a massive following of over 9.4 million subscribers, they've carved out a significant space in the auto-enthusiast world. While ranked in the top 96% of creators globally, within the US, and for English-speaking channels, there's always room to climb the ranks!

Performance At A Glance

MotorTrend's audience is huge, but their growth has experienced a slight dip recently, with a -0.09% decline in the last week and month. However, they've shown positive growth over the past 90 days at 0.51%. Their global reach puts them in the top 96% of all creators, but there’s definitely potential to zoom higher. Their fans are pretty engaged, with an average engagement rate of 4.36%, which is solid! CreatorDB gives them a score of 74/100, showing they're doing a lot right, but there's always room to fine-tune their strategy.

What They Create

MotorTrend Channel delivers a wide range of content, primarily through YouTube videos and Shorts. You'll find long-form reviews, news segments, and even some vlog-style content. They also dabble on Instagram and TikTok, but YouTube is definitely their main stage. Lately, they've been exploring some interesting concepts, like the Honda Fastport eQuad Prototype, with videos getting thousands of views. Their Shorts are great for quick hits, like their "Shelby GT500 in All but Name" clip, which racked up over 22,000 views! What makes MotorTrend stand out is their blend of professional reviews with a relatable, enthusiast-driven perspective.

Why They're Great & Where They Can Grow

MotorTrend excels at delivering high-quality automotive content, covering a broad range of vehicles and topics. They also do a great job of diversifying their content formats with both long-form videos and shorter, snackable content. One exciting opportunity could be expanding their presence on TikTok to tap into a younger audience. They could also collaborate with smaller, niche automotive creators to reach new communities and boost engagement.

Bottom Line

For brands looking to partner with an established and trusted automotive voice, MotorTrend is a solid choice. For MotorTrend themselves, focusing on consistent growth strategies, particularly on platforms like TikTok, and fostering deeper engagement through community features could help them accelerate their reach and solidify their position as a top automotive channel.