Sonam Prajapati

Overview

Sonam Prajapati is making waves online, especially on YouTube, where they’ve built a massive following of over 14.6 million! This verified creator, speaking primarily in Hindi from India, is capturing the hearts of viewers with their engaging content, landing them in the top 98% of creators globally and within their country. While rankings are solid, there's always room to climb higher! Sonam’s knack for storytelling and connecting with their audience shines through, making them a standout voice in the digital landscape.

Performance At A Glance

Let's dive into the numbers! Sonam's audience is huge, with over 14.6 million followers. While recent growth has been relatively flat in the last month, they've seen some positive growth over the last 90 days (+0.68%). They're currently ranked in the top 98% of creators globally and in India, showcasing their broad appeal. Their fans are pretty engaged, with an average engagement rate of 0.54%. Their CreatorDB score is 32 out of 100, suggesting there's potential to optimize content strategy and boost overall performance.

What They Create

Sonam's content is a mix of YouTube videos and shorts, with a focus on "People & Blogs" and as a "Reel Creator". They've posted nearly 200 longer videos and almost 600 shorts, along with a few Instagram posts and reels. A recent series, "पापा ने की दूसरी शादी एक Gaon की बिगडेल औरत से" (Papa Ne Ki Dusri Shadi Ek Gaon Ki Bigdel Aurat Se - "Dad got remarried to a spoiled woman from the village") is performing well, with each part racking up tens of thousands of views. These shorts tell a story in segments, keeping viewers hooked and wanting more! While the shorts are popular, a recent song called "Zara Sochiye Zara Puchiye" also showed strong engagement.

Why They're Great & Where They Can Grow

Sonam’s strengths lie in their storytelling ability, particularly in creating engaging short-form content, their ability to create segmented content that keeps viewers coming back for more, and their strong connection with a large Hindi-speaking audience. An exciting opportunity could be to experiment with different types of content within the "People & Blogs" category, or collaborate with other creators to broaden their reach. Exploring trending challenges and adapting them to their unique storytelling style could also be a great way to attract new viewers.

Bottom Line

For brands looking to partner with a creator who can reach a massive Hindi-speaking audience in India, Sonam Prajapati is a strong contender. For Sonam, focusing on optimizing content for discoverability and exploring new content formats could be key to unlocking even greater growth and engagement.