GQ

Overview

GQ is your go-to source for a peek behind the curtain of celebrity and culture. With a massive following of over 16.8 million across YouTube, Instagram, and TikTok, GQ offers everything from in-depth celebrity interviews to sharp cultural commentary. While YouTube is their home base, they're making moves across platforms. Their content is so good, they're ranked in the top 100% of creators globally (at #115,262), making them a major player in the online space. They're the perfect blend of entertainment and insightful analysis, dishing on pop culture in a way that's both engaging and thought-provoking.

Performance At A Glance

GQ's audience is HUGE and still growing! They're adding followers at a rate of 0.29% each month, showing consistent upward momentum. Globally, they're crushing it, and within the US, they hold a strong position at rank #16,365. Their fans are super engaged with their content, with an average engagement rate of 5.22% – that's a lot of love! Their CreatorDB score of 96/100 is seriously impressive, signaling top-tier content quality, consistency, and audience appeal. Basically, they're doing all the right things to keep their audience hooked.

What They Create

GQ serves up a tasty mix of entertainment, how-to & style, comedy, and film & animation content. They're all about celebrity lifestyle, film industry insights, and diving deep into pop culture. You'll find everything from full-length YouTube videos and snappy YouTube Shorts to curated Instagram posts and trending TikToks. Recent Shorts featuring Paul Mescal are performing well, especially "Paul Mescal's Perfect Day," which garnered almost 18,000 views. GQ’s content stands out because it's not just surface-level. They offer a sophisticated, yet accessible, take on the things we're all talking about.

Why They're Great & Where They Can Grow

GQ excels at providing high-quality, visually appealing content. Their celebrity interviews and lifestyle pieces are always engaging, and they do a great job of staying relevant in the ever-changing world of pop culture. They are also great at cross-platform content creation. One exciting opportunity could be to lean even further into interactive content, maybe through polls or Q&As on Instagram or TikTok, to build even stronger connections with their audience.

Bottom Line

For brands looking for a partner who can reach a large, engaged audience with sophisticated and entertaining content, GQ is a fantastic choice. For GQ, experimenting with more behind-the-scenes content or collaborations with up-and-coming creators could further boost their reach and appeal.