Mimi Lissa

Overview

Mimi Lissa is a popular Russian-speaking creator with a dedicated following of over 4.3 million across YouTube and Instagram. Primarily known for her vlogs and family-friendly content on YouTube, she shares glimpses into her life, travels, and the everyday adventures of her family. While her global ranking places her in the top 98% of creators at #319,081, her strong connection with her Russian-speaking audience shines through in her language ranking of #12,205. Mimi Lissa's content offers a relatable and engaging window into her world.

Performance At A Glance

Mimi Lissa has a massive audience of over 4.3 million, however, her growth has plateaued slightly recently, with a -0.01% decrease over the last 90 days. She ranks in the top 96% of creators in Russia at #9,040 and her language ranking is #12,205, showing a strong connection with her Russian-speaking audience. Her fans are pretty engaged with her content, showing an average engagement rate of 1.05%. CreatorDB gives her a score of 71/100, suggesting there's room to optimize her content strategy and improve her overall performance.

What They Create

Mimi Lissa creates a variety of content, mainly on YouTube with 129 videos and 51 Shorts, supplemented by 25 posts and 12 Reels on Instagram. Her content is focused on "People & Blogs" with elements of "Entertainment" and personal "Blogging". She covers universal topics like family and vlogging, with a touch of city travel. One of her recent videos, "Что НОВОГО у Алисы ? Новый цвет волос ! Много игрушек и косметика ! Новый год 2026 ✨" (What's NEW with Alisa? New hair color! Lots of toys and cosmetics! New Year 2026 ✨), shows the excitement around her daughter and the holidays. The video earned 8,306 views and a high engagement rate of 4.77%. Her content stands out because of its authentic, family-focused appeal.

Why They're Great & Where They Can Grow

Mimi Lissa excels at creating relatable family content, engaging with her audience, and building a loyal community around her personality. One exciting opportunity would be to increase interaction with her audience by asking questions or encouraging comments in her videos. She could also explore more collaborations with other Russian-speaking creators to cross-promote and reach new viewers.

Bottom Line

For brands targeting families in Russia, Mimi Lissa offers a valuable opportunity to reach a large and engaged audience. For Mimi Lissa, focusing on optimizing her content for search and experimenting with new formats could help reignite growth and further solidify her position as a leading family vlogger.