Overview

60 Minutes. Just the name conjures up images of hard-hitting journalism and in-depth storytelling. This iconic newsmagazine, with its roots firmly planted in broadcast television, has successfully navigated the digital landscape. While their main home is YouTube, their influence resonates across platforms. With a substantial following of over 6.1 million subscribers, 60 Minutes provides a vital service, bringing important stories to a vast audience. Even with that large following, they are in the top 100% of creators worldwide, holding a global rank of #50,322.

Performance At A Glance

60 Minutes is steadily growing its audience, with a healthy 1.67% jump in followers over the last 30 days. That translates to a 7.01% increase over the past 90 days! Their fans are also pretty engaged, averaging a 1.23% engagement rate across their content. While it might seem small, it's actually quite good for a channel of their size and nature. CreatorDB gives them an impressive score of 88/100, signaling strong overall performance. Ranking within the top 100% of creators globally (#50,322), in the US (#4,755) and for English-speaking creators (#24,142), shows they are a well-established, relevant voice in the news and media landscape.

What They Create

60 Minutes delivers a mix of long-form video reports and shorter, snackable content. They are known for their insightful interviews, coverage of current events, and explorations of various topics from science and technology to human interest stories. They leverage both traditional YouTube videos (490) and YouTube Shorts (304) to reach different audiences and consumption habits. They've even dabbled with Instagram Reels (12).

One recent video, "Iran through the years | 60 Minutes Marathon," garnered over 6,000 views and a solid 3.67% engagement rate, demonstrating the enduring interest in their archival content. On the shorts front, "Why Alysa Liu walked away from skating #shorts" grabbed over 20,000 views, proving their ability to tap into timely and relatable stories. Their content stands out because of its journalistic integrity, compelling narratives, and the trust associated with the 60 Minutes brand.

Why They're Great & Where They Can Grow

60 Minutes excels at delivering high-quality, informative content, leveraging their established brand recognition, and adapting to different content formats. A potential area for growth lies in further optimizing their YouTube Shorts strategy. They could experiment with more trending sounds and visual styles to attract a younger audience. Cross-promoting these shorts more aggressively on Instagram could also drive additional traffic and engagement.

Bottom Line

For brands seeking a partner with credibility and a large, engaged audience, 60 Minutes is an excellent choice. For 60 Minutes, digging deeper into short-form content trends could unlock even greater reach and engagement on YouTube and Instagram.