News Nation

Overview

News Nation is a major player in the Indian news scene, bringing Hindi-language news and political coverage to a massive audience. With a strong presence on YouTube, they've built a loyal following of over 17.7 million subscribers. While ranked within the top 96% of all YouTube channels globally (#633,737) and the top 95% in India (#43,921), their local language ranking sits at #144. News Nation keeps viewers informed on current events, politics, and even dips into sports and personal stories, making them a go-to source for many.

Performance At A Glance

News Nation boasts a huge audience and is constantly expanding! They're growing at a steady pace, with around 0.55% growth each month – that's a lot of new viewers! Their global and country rankings show they're a well-established channel, although there's room to climb within the Hindi-speaking community. What's really cool is that their fans are super engaged with their content, with an average engagement rate of 3.38%. Their CreatorDB score is 55/100, suggesting there's potential for optimization to further boost their impact.

What They Create

News Nation delivers a mix of news and political analysis, often in video format, keeping their audience updated on the latest happenings. While they have a limited presence on Instagram with a few posts and reels, their strength lies in their YouTube videos. For example, their recent video on "Bijnor Viral Dog: Hanuman भक्त कुत्ते का करिश्मा या बीमार? क्या है असली कहानी? Dog Parikrama Video" (Bijnor Viral Dog: Miracle or Illness of Hanuman Devotee Dog? What's the real story?) shows they also cover trending and intriguing stories, achieving a solid 4.79% engagement rate. They also cover major political events and rallies like the PM Modi event in Assam. Their ability to blend serious news with lighter, trending topics makes them stand out.

Why They're Great & Where They Can Grow

News Nation excels at delivering timely news updates and political analysis in Hindi, reaching a large and engaged audience. Their coverage of trending topics alongside serious news gives them broad appeal. An exciting opportunity would be to leverage short-form video content more effectively, perhaps creating engaging news snippets or behind-the-scenes glimpses for platforms like YouTube Shorts and Instagram Reels. This could further boost their reach and engagement.

Bottom Line

For brands wanting to connect with a large Hindi-speaking audience interested in news and current affairs, News Nation is a solid partner. For News Nation themselves, focusing on optimizing video titles and descriptions for SEO, and experimenting with more short-form content could significantly increase their visibility and reach.