How To Cook That

Overview

Ann Reardon, the brains behind "How To Cook That," is a YouTube sensation who's not just about baking – she's about baking science. With a massive following of over 5 million subscribers, Ann dives deep into the world of confectionery, debunking food myths, recreating impossible desserts, and offering mind-blowing baking hacks. Ranked in the top 99% of creators globally, she brings a unique blend of education, entertainment, and a dash of Aussie charm to the often-intimidating world of baking.

Performance At A Glance

While "How To Cook That" boasts a huge fanbase, recent growth has been slightly negative, hovering around -0.19% over the last 30 and 90 days. Despite this, they remain a top-tier creator, ranking in the top 99% globally and within Australia. Their fans are super engaged with the content, boasting an average engagement rate of 3.91% – impressive for a channel of this size! CreatorDB gives them a score of 79/100, indicating strong overall performance and a solid online presence.

What They Create

"How To Cook That" delivers a delicious mix of content, primarily through YouTube videos. You'll find everything from elaborate cake designs to experiments debunking viral food trends. They also dabble in YouTube Shorts and Instagram posts/Reels to keep things fresh. One recent hit, "The TRUTH About Mexican Coke (You Won’t Believe What The Tests Found)," racked up over 624,000 views, showcasing Ann's knack for blending baking with intriguing scientific investigations. Another popular video, "Debunking: TikTok Food Hacks, Experiments & Candy Frosting," proves she's always on top of the latest trends, offering her expert (and often hilarious) take on them. What makes her content stand out is the perfect combination of entertainment and scientific accuracy, making complex topics accessible and fun for everyone.

Why They're Great & Where They Can Grow

Ann Reardon excels at:

• Blending Education & Entertainment: She makes learning about food science genuinely fun.
• Debunking Food Myths: Her content is informative and addresses common misconceptions.
• Creating Visually Stunning Content: The cakes and desserts are always impressive.

An exciting opportunity could be exploring more interactive content formats, like live Q&A sessions or behind-the-scenes looks at her creative process. Collaborating with other science-focused creators could also broaden her reach.

Bottom Line

For brands, "How To Cook That" offers a unique partnership opportunity to reach a highly engaged audience interested in food, science, and entertainment. For Ann, doubling down on trending topics and exploring new content formats could help reignite growth and further solidify her position as a leading voice in the online baking community.