Tyler, The Creator

Overview

Tyler, The Creator isn't just a musician; he's a cultural force. Known for his genre-bending music, vibrant visuals, and unapologetically unique personality, Tyler has carved out a massive following on YouTube, where he boasts over 8 million subscribers. Ranked among the top creators globally, Tyler's YouTube channel offers a glimpse into his creative world, from live performances to behind-the-scenes glimpses of his iconic Camp Flog Gnaw Carnival. His influence extends beyond music, making him a sought-after collaborator and a true trendsetter.

Performance At A Glance

Tyler's YouTube channel is thriving! He's growing at a steady pace, adding new fans every day. His 30-day growth rate is an impressive 2.68%! Globally, he's a top-tier creator, holding a strong rank amongst all YouTubers. His fans are super engaged with his content, too! With an average engagement rate of 5.73%, Tyler's videos spark a lot of love. His CreatorDB score of 75/100 shows he's doing a great job of connecting with his audience and creating content that resonates.

What They Create

Tyler's YouTube channel is a diverse mix of content, but live music is definitely a highlight. He mainly posts full-length videos, with a couple of YouTube Shorts sprinkled in. Recent uploads feature electrifying performances from Camp Flog Gnaw, like "Tyler, The Creator - Mother (Live at Camp Flog Gnaw 2025)," which quickly racked up views and positive engagement. Another banger is "SUGAR ON MY TONGUE ON STAGE," showcasing his energy and stage presence. What makes his content stand out? It's all about authenticity. He's not afraid to be himself, and that shines through in every video.

Why They're Great & Where They Can Grow

Tyler excels at creating visually stunning and sonically captivating content that reflects his unique artistic vision. His live performances are particularly engaging, drawing viewers into the energy of his shows. The Camp Flog Gnaw content is a major draw, tapping into the festival's hype.

An exciting opportunity would be to incorporate more behind-the-scenes content, offering fans a deeper look into his creative process. Also, experimenting more with YouTube Shorts could be a great way to reach new audiences and promote his music in bite-sized, shareable formats.

Bottom Line

For brands, Tyler, The Creator represents a unique partnership opportunity to connect with a highly engaged and culturally influential audience. For Tyler, continuing to lean into his authentic self and experimenting with different content formats will help him solidify his position as a top creator.