SBT Rio

Overview

SBT Rio is your go-to source for news, entertainment, and a whole lot more straight from Rio de Janeiro, Brazil! As a verified creator with a strong presence on YouTube, SBT Rio keeps over 2.4 million followers informed and entertained with a wide range of content. While they're making waves, ranking among the top 99% of creators globally, their heart lies in delivering relevant content to their Brazilian audience.

Performance At A Glance

SBT Rio is steadily growing their audience, currently at a 0.72% monthly growth rate. While the 7-day growth is minimal (0.01%), their 90-day growth shows a promising 2.94% upward trend. They hold a solid global rank of #180,277, shining even brighter within Brazil at #16,130. Their fans are pretty engaged, with an average engagement rate of 1.47%. CreatorDB gives them a score of 72/100, indicating a strong overall performance and potential for even greater success.

What They Create

SBT Rio delivers a mix of news, sports, entertainment, science & tech, and content related to their TV channel. They primarily focus on YouTube videos (575) and Shorts (207), with a smaller presence on Instagram (4 posts, 6 reels). A recent video titled "Bandidos tentam roubar moto em frente ao batalhão e são pegos em flagrante em Duque de Caxias" (Bandits try to steal a motorcycle in front of the battalion and are caught red-handed in Duque de Caxias) gained over 9,000 views, showcasing their ability to capture real-time local events. Another recent highlight is "Assaltante de moto tenta enganar polícia e se passar por vítima na Tijuca" (Motorcycle robber tries to fool the police and pose as a victim in Tijuca) which gained a high engagement rate of 2.21%. Their content stands out by delivering timely and relevant updates on current events in the Rio de Janeiro area.

Why They're Great & Where They Can Grow

SBT Rio excels at delivering local news, capturing real-time events, and maintaining a consistent presence on YouTube. Their ability to cover a broad range of topics—from crime reports to entertainment—makes them a versatile source of information. An exciting opportunity could be to further leverage Instagram Reels to showcase short, engaging snippets of their news stories or behind-the-scenes content. Collaborating with other local creators could also expand their reach.

Bottom Line

For brands looking to connect with a large and engaged audience in Rio de Janeiro, SBT Rio is a fantastic partner. For SBT Rio, focusing on optimizing content for Instagram Reels and exploring collaborations could significantly boost their growth and engagement.