Teletrece

Overview

Teletrece is a major news source broadcasting from Chile, keeping over 5.1 million followers in the loop on everything from current events to politics. Primarily on YouTube, Teletrece delivers news through both longer-form videos and quick-hit Shorts. While their global ranking sits at #69,054, they're a significant voice within Chile, ranking at #138. Teletrece provides a vital service, keeping Spanish-speaking audiences informed and engaged with the world around them.

Performance At A Glance

Teletrece has a massive audience, but their growth is currently a bit slow, hovering around 0.16% over the last month. This means while they're not losing followers, they're not gaining them at a rapid pace either. Their fans are fairly engaged, with an average engagement rate of 2.63%, meaning people are liking, commenting, and sharing their content. Their CreatorDB score is 50/100, suggesting there's room for improvement in optimizing their content for even greater impact.

What They Create

Teletrece pumps out a steady stream of news and political content. They utilize both longer-form YouTube videos to dive deep into stories and YouTube Shorts for quick news updates. A recent video covering the death of Rose Marie Fonck, mother of Chilean celebrities Cecilia and Diana Bolocco, garnered over 9,000 views, showing their audience's interest in human-interest stories alongside hard news. On the Shorts front, a recent piece asking "Why was there a 'Stephen Hawking caravan' traveling the streets of Spain?" demonstrates their ability to capture attention with intriguing and unusual stories. What makes their content stand out is its immediacy and relevance to the Chilean audience.

Why They're Great & Where They Can Grow

Teletrece excels at delivering timely news, covering a wide range of topics, and keeping their audience informed. Their use of both long-form and short-form content allows them to cater to different viewing habits. An exciting opportunity for them could be to experiment more with interactive content, like polls or Q&A sessions, to further boost engagement. They could also explore collaborations with other Chilean creators to reach new audiences.

Bottom Line

For brands looking to reach a large and engaged Chilean audience, Teletrece is a strong partner. Teletrece could further improve their performance by focusing on increasing their short-form content production and experimenting with new formats to boost engagement and overall reach.