Лєра

Overview

Лєра, known online as "Пешка," is a Ukrainian content creator with a knack for entertainment and comedy. Primarily active on TikTok, where she boasts a massive following of over 6.2 million, Лєра captivates her audience with engaging videos that delve into lifestyle, vlogs, and family themes. Although her global ranking sits at #653,591, placing her in the top 97% of creators, and her country ranking is #2,784 (top 93% in Ukraine), her language ranking is a respectable #47. She's a true force in the Ukrainian-speaking online world.

Performance At A Glance

Лєра has built a huge audience, but her growth has stalled recently, showing a slight decrease over the last 90 days. Despite this, her fans are super engaged with her content, with an average engagement rate of 9.37%! That's a great sign, meaning people aren't just passively watching – they're liking, commenting, and sharing. CreatorDB gives her a score of 80/100, indicating that she's doing a lot right in terms of content quality and engagement.

What They Create

Лєра's content is a mix of entertainment, comedy, and relatable everyday life. She's got a presence on YouTube and Instagram too, but TikTok is where she truly shines. Her videos cover a variety of topics, from funny skits to lifestyle tips and family moments. Looking at her recent posts, videos like "ANSWERS TO YOUR QUESTIONS 2026. Pawn" (17k+ views) and "НАЙДОВШИЙ НОВИЙ РІК. Пешка" (17k+ views) show her ability to create content that resonates. What makes her content stand out is her authentic voice and relatable situations, often presented with a comedic twist.

Why They're Great & Where They Can Grow

Лєра is excellent at creating engaging short-form video content, connecting with her audience on a personal level, and using humor to tell stories. She's built a loyal fanbase by focusing on relatable topics and presenting them in an entertaining way. A cool opportunity for her could be to explore more collaborations with other Ukrainian creators or expand her content to address current events in a lighthearted way.

Bottom Line

Лєра is a creator with a strong foundation and a highly engaged audience. For brands looking to connect with a young, Ukrainian-speaking audience, she's a valuable partner. For Лєра herself, focusing on strategies to reignite growth and experimenting with new content formats could take her to the next level.