Overview

TEDx Talks is a powerhouse of ideas, bringing thought-provoking speeches from diverse voices around the globe to a massive audience. Primarily known for their engaging YouTube channel, TEDx Talks shares independently organized TED events, offering viewers a chance to explore a vast array of topics, from science and technology to art and culture. With over 55 million followers, they're a global platform for spreading knowledge and sparking conversations, currently ranked among the top channels worldwide at #38,130. Their impact on the digital landscape is undeniable, fostering intellectual curiosity and inspiring millions.

Performance At A Glance

TEDx Talks boasts a substantial audience, growing at a steady pace. They're experiencing around 0.27% growth each month, which is impressive given their already massive following! Globally, they're within the top percentage of channels, demonstrating their widespread influence. Their fans are pretty engaged with their content, showing an average engagement rate of 3.64%. This means people aren't just watching, they're actively liking and interacting with the ideas presented. Their CreatorDB score is a solid 91/100, indicating strong overall performance and impact within the online creator space.

What They Create

TEDx Talks is all about sharing insightful talks, primarily through YouTube videos. They also have a presence on Instagram and TikTok with shorter clips and promotional content. They create content in formats of videos, reels and posts. Recent videos range from topics like "6 ways to talk about taboo topics" by Abigail Hall, providing valuable communication skills, to more niche subjects like "The Harm of AI Romance" by Daniel Shank. While view counts vary, the core offering remains consistently high-quality and thought-provoking. What sets TEDx Talks apart is their commitment to curating diverse perspectives and providing a platform for speakers to share innovative ideas.

Why They're Great & Where They Can Grow

TEDx Talks excels at curating a diverse range of speakers, covering a broad spectrum of topics, and maintaining a consistent brand identity. They're also skilled at leveraging the TED brand recognition. A great opportunity for them would be to experiment more with short-form content on platforms like TikTok and Instagram Reels to highlight key takeaways from longer talks, making the content more accessible and shareable. They could also explore interactive Q&A sessions with speakers following the release of their talks.

Bottom Line

For brands seeking a partner with significant reach and a reputation for intellectual discourse, TEDx Talks presents an exceptional opportunity. TEDx Talks could boost engagement by more actively promoting individual speakers and fostering a stronger sense of community around specific topics.