Unbox Therapy

Overview

Unbox Therapy is the place to go if you're obsessed with the latest tech and gadgets. Lewis Hilsenteger, the face of the channel, brings a unique blend of curiosity and skepticism to his unboxings and reviews, making him a trusted voice in the tech world. With a massive following of over 28 million, primarily on YouTube, Unbox Therapy dives deep into everything from smartphones and laptops to the craziest tech innovations you've never seen before. While their global ranking sits around #170,978, their influence on tech enthusiasts is undeniable.

Performance At A Glance

While Unbox Therapy boasts a huge fanbase, their growth has plateaued recently, showing slight dips in followers over the past month and even the last 90 days. Globally, they’re in the top 100% of creators, and also top 99% in Canada and for English-speaking channels, showing their established presence. Their fans are pretty engaged, with an average engagement rate of 1.39% on their content. CreatorDB gives them a score of 44/100, suggesting there’s definitely room to boost their overall online presence and impact.

What They Create

Unbox Therapy is all about showcasing the newest and most interesting tech. You'll find in-depth YouTube videos, quick-hit YouTube Shorts, and even some content on Instagram Reels and TikTok. They cover everything from Apple products and Android devices to quirky gadgets and first looks at emerging technology. One recent YouTube video, "Huawei’s Most Unique Tech Advancements…", racked up over a million views, highlighting their audience's appetite for innovative products. Even shorter content performs well; a recent short, "The Newest Travel Routers…", captured nearly 100k views. What makes their content stand out is the combination of high-quality visuals, Lewis's engaging personality, and the sheer variety of tech they cover.

Why They're Great & Where They Can Grow

Unbox Therapy excels at:

• Building Trust: Their honest and critical reviews have made them a go-to source for tech enthusiasts.
• Visual Appeal: The channel's production quality is top-notch, making even the most mundane tech look exciting.
• Identifying Trends: They consistently cover the gadgets and innovations that people are buzzing about.

Opportunities for growth could include:

• Community Engagement: Hosting live Q&A sessions or creating more interactive content could re-energize their audience.
• Collaborations: Partnering with other tech creators or even brands could introduce them to new viewers.

Bottom Line

For brands, Unbox Therapy offers access to a highly engaged and tech-savvy audience. For the channel itself, experimenting with new content formats and focusing on community building could help reignite growth and solidify their position as a leader in the tech review space.