Overview

Billboard, the iconic music brand, is a major player in the media and entertainment world, especially on Instagram, where they boast a massive following of over 26 million fans! They're your go-to source for all things music, from breaking news and chart updates to exclusive interviews and behind-the-scenes content. While their global ranking is #49,562, solidifying their global presence, they consistently deliver content that resonates with a huge audience. They're a verified authority, bringing the pulse of the music industry directly to your feed.

Performance At A Glance

Billboard's got a huge fanbase, but their growth has been relatively steady recently. They're holding strong with a 0.04% increase in followers over the last week. Globally and within the US, they're ranked in the top 100% of creators. Their fans are super engaged with their content, showing an impressive average engagement rate of 8.08%. Billboard also has a fantastic CreatorDB score of 96/100, meaning they're doing almost everything right when it comes to creating content that people love!

What They Create

Billboard creates a diverse range of content focused on music, media, and entertainment. They primarily use short-form video formats like YouTube Shorts and TikToks, alongside some longer YouTube videos and Instagram Reels and posts. Their content revolves around trending music topics, celebrity interviews, and industry news. Recently, their series of YouTube Shorts featuring Louis Tomlinson discussing One Direction has been particularly successful. For example, "Louis Tomlinson Talks On Solo Album 'How Did I Get Here?' & Reflects On His Time In One Direction" generated over 62,000 views and a solid 9.08% engagement rate, proving that content tapping into nostalgia and fan-favorite artists really hits the mark. Their strength lies in delivering timely, relevant content that keeps music lovers hooked.

Why They're Great & Where They Can Grow

Billboard is great at leveraging celebrity interviews and trending music topics to keep their audience engaged. Their high CreatorDB score and strong engagement rate are testaments to their consistent quality. They also understand the power of nostalgia, as seen in the success of their One Direction-related content. An exciting opportunity for Billboard could be to explore more interactive content formats like live Q&A sessions with artists or behind-the-scenes looks at music video shoots. Also, more engagement on Instagram posts might help to grow their follower numbers.

Bottom Line

For brands looking to connect with a massive and engaged audience of music lovers, Billboard is a fantastic partner. For Billboard, focusing on diversifying content formats and potentially delving deeper into niche music genres could further amplify their reach and engagement.