Kurzgesagt – In a Nutshell

Overview

Kurzgesagt – In a Nutshell is your go-to source for mind-blowing science and fascinating explanations, all wrapped up in beautiful animation. They take complex topics – from black holes to the future of humanity – and break them down into bite-sized, visually stunning videos. With a massive following of over 28.5 million subscribers on YouTube, they're a major player in the education and animation space, even landing in the top percentage of global YouTube channels, ranked at #95,303! They make learning fun and accessible, and that's what makes them truly special.

Performance At A Glance

Kurzgesagt has a HUGE audience, but their growth has been pretty stable lately. While they've seen almost 2% growth in the last 90 days, their 7-day growth is flat. They are ranked very high globally and in Germany! Their fans are super engaged with their content, too! Their average engagement rate is a solid 4.76%, showing that their audience isn't just watching, they're actively liking and interacting. CreatorDB gives them a score of 77/100, which means they're doing a great job overall!

What They Create

Kurzgesagt primarily creates engaging animated videos on YouTube, but they also experiment with Shorts and have a presence on Instagram and TikTok. They mainly focus on education, with content topics ranging from science and analysis of universal topics to animation.

Check out their recent short, "Let’s Cook a Planet!", which racked up over 1.1 million views. It's a perfect example of their style: a catchy title, intriguing visuals, and a science-based explanation that's easy to understand. Another great example is "Why Are There No Holes Around Trees?", a longer video that explores a fascinating question with their signature blend of animation and clear explanations, gaining over 2.4 million views. What makes their content stand out is their unique animation style and ability to make complex topics easy to understand.

Why They're Great & Where They Can Grow

Kurzgesagt excels at simplifying complex subjects, creating visually appealing content, and maintaining a consistent brand voice.

To level up, they could explore more interactive content, like Q&A sessions or behind-the-scenes looks at their animation process. They could also leverage their TikTok presence more to create shorter, attention-grabbing explainers tailored specifically for that platform.

Bottom Line

Kurzgesagt is a perfect partner for brands looking to reach a smart, engaged audience interested in science and education. For Kurzgesagt themselves, focusing on TikTok and more interactive content could unlock even greater reach and engagement.