Overview

Meet Virginia, a Brazilian digital powerhouse! With a massive following of over 107 million across YouTube, Instagram, and TikTok, she's a major player in the social media world. While she's active on multiple platforms, Instagram is her main stage. Virginia's influence is undeniable, placing her among the top creators globally, ranked #5,426 worldwide and #515 in Brazil. She captivates audiences with a blend of artistry, relatable vlogs, and glimpses into her celebrity lifestyle and family life.

Performance At A Glance

Virginia's audience is HUGE and still growing! Over the last month, she's seen a growth of 0.78%, and over the last 90 days, that's bumped up to 2.27%. Her fans are super engaged with her content too, with an average engagement rate of 6.48%. That's really impressive! CreatorDB gives her a score of 89/100, which means she's doing an amazing job of creating engaging and valuable content. Considering her reach and engagement, it's no surprise she ranks highly within the Portuguese-speaking creator community, holding the #685 spot.

What They Create

Virginia's content mix is a recipe for success! She shares a variety of content, from longer YouTube videos and snappy YouTube Shorts to engaging Instagram posts and Reels, plus fun TikTok videos. Recent hits include a series of "shorts" featuring her daughters, like one titled "Pediram MTOO pra eu postar esse video aqui no feed kkkk então ta aí! Tenho 2 princesas mt especiais!" (translation: "You asked me to post this video here on the feed, so here it is! I have 2 very special princesses!"), which racked up over 274,000 views. Another video about mini-bloggers exceeded 1.2 million views! What makes her content stand out is its authenticity and relatability, even amidst the glitz and glamour of her celebrity status. She connects with her audience by sharing snippets of her daily life, her family, and her passions.

Why They're Great & Where They Can Grow

Virginia excels at creating content that resonates with her audience. She's a master of leveraging short-form video, showcasing her family life in an engaging way, and maintaining a high level of authenticity. An exciting opportunity for Virginia could be exploring collaborations with other creators in Brazil and internationally to broaden her reach. Also, diving deeper into specific themes within her vlogs could attract even more niche audiences.

Bottom Line

For brands looking to partner with a major Brazilian influencer, Virginia is a fantastic choice. Creators like Virginia could benefit from focusing on consistent posting schedules across all platforms and experimenting with interactive content like Q&As to further boost engagement.