Overview

"The Voice Kids" is a global phenomenon, showcasing incredible young singing talent. Think mini-superstars belting out hits and tugging at your heartstrings! With a massive following of over 30 million fans, primarily on TikTok, they've built a dedicated community around the excitement and emotion of their singing competition. While sitting at rank #22,070 globally, this channel taps into the universal love for music and the thrill of discovering the next big thing. They provide highlights of the show, creating easily shareable moments of joy and drama.

Performance At A Glance

While "The Voice Kids" boasts an enormous audience, their growth has slowed slightly recently, showing a minor dip of -0.02% over the past month. They’re still in the top 100% of creators globally, within Germany, and for English-speaking channels. Their average engagement rate is a solid 2.14%, meaning their fans are super engaged with the content they're putting out. Their CreatorDB score is 61/100, indicating there's room to optimize their strategy even further to reach their full potential.

What They Create

"The Voice Kids" serves up a mix of content across YouTube, Instagram, and TikTok, but TikTok is definitely their main stage. They primarily share short, captivating video clips showcasing the best moments from the show, including powerful performances, emotional reactions from judges, and behind-the-scenes glimpses. A recent TikTok video, "LENA cries because of HER VOICE!!😭," exploded with over 18 million views, highlighting the emotional impact of the show. Similarly, "He is going crazyy🤩😮 #legendary #thevoicekids" captures the excitement and energy that resonates with their audience. Their content stands out because it's packed with genuine emotion, amazing talent, and the universal appeal of music.

Why They're Great & Where They Can Grow

"The Voice Kids" excels at capturing emotional moments, highlighting exceptional young talent, and creating easily shareable content. They have built a powerful brand around a popular TV show. One exciting opportunity could be expanding their behind-the-scenes content to foster a deeper connection with their audience. They could also explore collaborating with popular music-related TikTok trends to further boost their visibility.

Bottom Line

For brands, "The Voice Kids" offers access to a massive and engaged audience, particularly among younger demographics. For "The Voice Kids" themselves, focusing on interactive content like polls or Q&As could boost engagement and further solidify their position as a leading entertainment channel.