Buttered Side Down

Overview

Buttered Side Down is a master of the unexpected, captivating a massive audience of over 7.8 million followers with a unique blend of comedy, DIY projects, and mad science experiments. Primarily on YouTube, they whip up engaging content that ranges from hilarious sketches and pranks to mind-blowing engineering feats and quirky gadget reviews. While ranked within the top 7% of all YouTube channels, Buttered Side Down's distinctive approach sets them apart in the crowded digital landscape.

Performance At A Glance

Buttered Side Down is experiencing solid growth, currently expanding at a rate of nearly 3% per month. While their global ranking places them in the top 7%, there's still plenty of room to climb. Their fans are super engaged, with an impressive average engagement rate of nearly 8% across their content, proving their audience is genuinely invested in what they're creating. Their CreatorDB score of 71 out of 100 indicates a strong overall performance, reflecting a healthy balance of audience size, engagement, and content quality.

What They Create

Buttered Side Down crafts a diverse range of content across YouTube, Instagram, and TikTok. They're known for their videos blending entertainment with science and technology. The channel uses both long-form and short-form content. One of their recent videos, "Nuclear Potato," racked up over 3.3 million views and demonstrates their ability to blend humor with captivating visuals. Their content stands out because it often combines unexpected elements, turning everyday objects into sources of both entertainment and intrigue. From crafting to comedy, they keep their audience guessing.

Why They're Great & Where They Can Grow

Buttered Side Down excels at capturing attention with creative concepts, consistently delivering high engagement rates, and successfully diversifying their content across multiple platforms. Expanding into more collaborative projects with other creators in the DIY and science space could expose them to new audiences. Exploring live streaming to interact directly with fans and build a stronger community could also prove successful.

Bottom Line

Buttered Side Down is a compelling creator with a strong track record of engagement, making them an ideal partner for brands looking to connect with a large and active audience. For the creator, doubling down on the most popular video formats and experimenting with new content styles could lead to even greater success.