Sub Pop

Overview

Sub Pop is a legendary record label that has significantly shaped the landscape of indie music. Known for launching the careers of iconic bands, they share a curated mix of music, live performances, and behind-the-scenes glimpses into the world of their artists on YouTube, their main platform. With a solid following of over 1.3 million fans, Sub Pop continues to be a major player in the music scene, maintaining a global ranking within the top 89% of creators.

Performance At A Glance

Sub Pop's audience is steadily growing, with a 1.07% increase in followers over the last month. While their overall global rank sits within the top 89%, they're a significant voice within the US, ranking in the top 98% nationally. Their fans are pretty engaged, showing an average engagement rate of 2.29% on their content. CreatorDB gives them a score of 70/100, suggesting they're doing a solid job, but there's still room to bump up that score with some tweaks!

What They Create

Sub Pop's content is a vibrant blend of music videos, audio clips, and promotional material. They're active across YouTube (both regular videos and Shorts), Instagram, and TikTok. A recent standout is the "Velocity Girl: Your Silent Face" official audio release, which garnered over 2,700 views and a high engagement rate of 6.47%. Another notable piece is the quirky "John Waters - A Pig Latin Visit From St. Nicholas" audio, showing their playful side. Their content consistently showcases their artists and maintains a strong connection to their indie rock roots.

Why They're Great & Where They Can Grow

Sub Pop excels at curating high-quality music content, leveraging their established brand recognition, and showcasing unique audio content. They have a knack for tapping into nostalgia and introducing fans to new artists. An exciting opportunity would be to lean more heavily into behind-the-scenes content, perhaps through artist interviews or studio tours, to build a deeper connection with their audience. They could also explore more interactive content like Q&As or live streams.

Bottom Line

For brands looking to partner with a music industry tastemaker, Sub Pop offers access to a loyal and engaged audience passionate about indie music. Sub Pop could further enhance their reach by experimenting with collaborative content featuring rising artists, and by optimizing their SEO strategy on YouTube to attract even more music lovers.