TED-Ed

Overview

TED-Ed is a powerhouse in the online education space, transforming complex topics into engaging and beautifully animated lessons. With a massive following of over 22 million subscribers on YouTube, they bring learning to life for a global audience. While officially ranking at #655,393 globally, TED-Ed's impact far exceeds this number, making education accessible and entertaining. They're the go-to source for bite-sized explanations of everything from historical events to scientific concepts, sparking curiosity and fostering a love of learning in millions.

Performance At A Glance

TED-Ed boasts a truly impressive audience, though their growth has been relatively stable recently. Their global ranking places them in the top 96% of creators, showing a solid reach. What's truly impressive is their engagement rate of 2.24%. In a world of fleeting attention, this means their fans are genuinely invested in the content. This is further validated by their CreatorDB score of 83/100, indicating strong overall performance and influence. Their average view count of 440,336 per video demonstrates consistent audience interest in their educational offerings.

What They Create

TED-Ed primarily focuses on animated educational videos, although they also dabble in YouTube Shorts and Instagram posts/reels. Their content spans a wide range of topics, from history and science to philosophy and art. For example, their recent video on "Upstairs, downstairs: The life of a British maid" offers a fascinating glimpse into a specific historical role, brought to life with engaging visuals. Another popular video, "How Japan saved its biggest city from collapse" explores urban planning and resilience in an accessible way. What makes TED-Ed's content stand out is its high production value, clear explanations, and ability to make learning fun.

Why They're Great & Where They Can Grow

TED-Ed excels at simplifying complex topics, creating visually appealing content, and maintaining a consistent brand identity. They're masters of educational storytelling. An exciting opportunity for them would be to experiment more with interactive elements within their videos or to create more content specifically tailored for different learning styles. They could also explore collaborations with other educational creators to reach new audiences.

Bottom Line

TED-Ed is a fantastic partner for brands looking to align with education and intellectual curiosity. For TED-Ed themselves, exploring more interactive formats or branching out into content for different age groups could be a great way to further expand their reach and impact.