Overview

Claudia Sulewski is your internet best friend, a lifestyle creator who brings a warm, relatable vibe to everything she does. Primarily on YouTube, she shares vlogs, beauty tips, and glimpses into her life that feel like catching up with a close friend. With a dedicated following of over 4.5 million fans, Claudia’s carved out a special place online, ranking among the top creators in the U.S. and globally, currently holding a rank of #4,998 in the US and #88,230 worldwide. She makes you feel like you're right there with her, whether she's sharing her favorite makeup looks or documenting a trip to Chicago.

Performance At A Glance

While Claudia has a massive following, her growth has seen a slight dip recently at -0.33% over the last 30 days. However, her existing audience is seriously engaged! Her average engagement rate sits at a healthy 3.15%, meaning her fans aren't just passively watching; they're liking, commenting, and connecting with her content. CreatorDB gives her a score of 74/100, reflecting her solid performance and potential for even more growth. This score indicates that while she's doing well, there's still room to optimize and reach an even wider audience.

What They Create

Claudia's content is all about lifestyle, with a focus on beauty, fashion, and vlogs. She creates a mix of YouTube videos, Shorts, and Instagram posts and Reels, showcasing her versatility. Her content spans from "Howto & Style" to "Comedy" and "People & Blogs" – a diverse mix that keeps things interesting. One of her recent standout videos, "we're engaged ♥️," racked up over 338,000 views and a whopping 6.25% engagement rate, proving that her audience loves sharing in her big life moments. Another video, "CHRISTMAS IN CHICAGO!" offered a festive glimpse into her life, showing off her knack for capturing the joy of everyday experiences. Claudia's content stands out because of its genuine and authentic feel.

Why They're Great & Where They Can Grow

Claudia excels at creating relatable and engaging content. Her personal touch and warm personality are major strengths. She also understands how to connect with her audience on an emotional level, as seen with the overwhelming response to her engagement announcement. A great opportunity for Claudia could be leaning into more collaborative content with other creators in the beauty or lifestyle space. She could also explore creating more short-form content, like TikToks or Reels, to reach new audiences and boost her overall growth.

Bottom Line

For brands, Claudia Sulewski offers access to a highly engaged audience that values authenticity and relatable content. For Claudia, focusing on collaborations and experimenting with different short-form content formats could be key to reigniting growth and expanding her reach.