Doug DeMuro

Overview

Doug DeMuro is your go-to guy for all things quirky and cool about cars. He’s built a massive following on YouTube – over 5.7 million strong! – by diving deep into the details that make each vehicle unique, from the most luxurious features to the downright weird quirks. Doug's not just reviewing cars; he's telling their stories, and that's why he's a top creator in the automotive space, ranking in the top 4% globally. His engaging style has made him a trusted voice for car enthusiasts everywhere.

Performance At A Glance

Doug's got a huge and loyal fanbase, and they're still growing! While the past week has seen a modest 0.02% bump, Doug's audience has grown nearly 2% over the last 90 days, showing consistent momentum. His global rank puts him in the top 4% of creators worldwide, and his fans are super engaged with his content, averaging a solid 3.64% engagement rate. CreatorDB gives him a score of 73/100, which means he's doing a fantastic job of creating content that resonates with his audience and maintaining a strong online presence.

What They Create

Doug primarily creates in-depth car reviews on YouTube, covering everything from luxury cars to muscle cars and even electric SUVs. He breaks down the pros and cons, highlights unique features, and offers his signature "Doug Score." He's also experimenting with YouTube Shorts, Instagram posts and reels, and TikTok videos, showcasing snippets of his reviews and other automotive musings. A recent YouTube hit, "The 2026 Nissan Leaf Is Now a Funky Electric SUV," racked up over 245,000 views, proving his audience is keen on his take on the evolving EV landscape. Another video that performed very well was "The Acura NSX Was 1990s Sports Car Perfection" with over 215,000 views. Doug’s ability to blend insightful analysis with a healthy dose of humor makes his content stand out.

Why They're Great & Where They Can Grow

Doug excels at providing detailed and entertaining car reviews, building a strong community around his passion for cars, and consistently delivering high-quality content. He's also great at explaining complex automotive features in a way that's easy to understand. Looking ahead, Doug could explore more collaborations with other automotive influencers or even delve into more niche automotive topics to further expand his reach.

Bottom Line

For brands, Doug DeMuro offers a fantastic opportunity to reach a highly engaged audience of car enthusiasts. For Doug, continuing to experiment with different short-form content formats and engaging directly with his audience in the comments could further boost his already impressive growth.