Gus Zapiain

Overview

Gus Zapiain is a YouTube sensation captivating nearly 3 million subscribers with his engaging personality and relatable content! Hailing from Mexico, Gus ranks among the top creators in his country and language, holding a spot within the top 1% of YouTubers globally. He’s built a loyal following by sharing glimpses into his life, creating entertaining skits, and diving into the world of gaming, making him a versatile and appealing creator for a broad audience.

Performance At A Glance

Gus boasts a massive audience of 2.94 million followers, and while overall growth has been steady, he's seen a nice bump in the last week, growing by 0.34%! Ranking #18,833 globally, #545 in Mexico, and #10,121 among English-speaking creators, Gus has certainly made a name for himself. His fans are super engaged with his content, showing an average engagement rate of 2.94%. His CreatorDB score is 49/100, suggesting there's room to optimize and unlock even greater potential.

What They Create

Gus's YouTube channel is a mix of entertaining videos and short-form content, with 286 videos and 164 Shorts under his belt. He typically posts content focusing on People & Blogs and Entertainment, with some gaming content mixed in. Recently, his Shorts have been killing it! For example, "GIGI ESTA MUY ENOJADA 😱" (Gigi is very angry) racked up over 3 million views, showcasing his knack for capturing relatable moments with a comedic twist. He also posts Shorts focusing on everyday situations such as "CAN I OR CAN'T I? 😅" which got over 1 million views. Gus's content stands out because it's authentic, funny, and highly relatable, making viewers feel like they're hanging out with a friend.

Why They're Great & Where They Can Grow

Gus excels at creating highly engaging short-form content, particularly when showcasing relatable everyday scenarios and incorporating humor. His strong connection with his audience is evident in his consistent engagement rates. An exciting opportunity for Gus could be to explore collaborations with other popular creators in the lifestyle or gaming space. He could also experiment with longer-form content that delves deeper into specific topics his audience is interested in, building on the themes present in his Shorts.

Bottom Line

For brands looking to partner with a charismatic and relatable creator with a strong Mexican following, Gus Zapiain is an excellent choice. For Gus, focusing on optimizing his YouTube SEO and experimenting with different content formats could unlock even greater growth and audience reach.