Overview

ABS-CBN Entertainment is a powerhouse in the Philippine media landscape, delivering a steady stream of drama, comedy, and reality TV goodness to a massive audience. As a major TV network, they've successfully expanded their reach online, building a strong presence across YouTube, Instagram, and TikTok. With over 70 million followers, they're a significant player in the entertainment world, and while ranked #8,353 globally, their impact in the Philippines is undeniable, holding the #142 spot. Their YouTube channel is their main hub, a treasure trove of content that keeps fans coming back for more.

Performance At A Glance

ABS-CBN Entertainment boasts a massive following, and they're steadily growing! They're adding new fans at a rate of about 0.45% each month. Their fans are pretty engaged, too, with an average engagement rate of 0.89%. To put it simply, almost 1 out of every 100 followers interacts with their content. Their CreatorDB score is 60/100, which means there's definitely room to boost their online performance even further, despite their already impressive numbers.

What They Create

ABS-CBN Entertainment's content is a mix of full-length YouTube videos and shorter, snackable content like YouTube Shorts and Instagram Reels. You'll find everything from clips of popular TV shows like "It's Showtime" to web series and behind-the-scenes glimpses. Check out the "It's Showtime" videos - they regularly showcase talent competitions and bring in solid views. On the other hand, shorter content could be improved, as demonstrated by the "Bogs, idiniin kay Olsen na kasintahan niya si Ice" short. While still performing adequately, there is room for improvement. Overall, ABS-CBN Entertainment is great at delivering the TV content their audience knows and loves in a digital format.

Why They're Great & Where They Can Grow

ABS-CBN Entertainment shines at leveraging its established TV content for online audiences, creating a consistent stream of familiar and engaging material. They also excel at capturing key moments from their shows and repackaging them into bite-sized clips. To truly level up, they could explore creating more original content specifically tailored for each platform, especially short-form video like TikTok and Reels. They could also benefit from more targeted SEO for their titles and descriptions.

Bottom Line

For brands looking to tap into a huge and loyal Filipino audience, ABS-CBN Entertainment is a no-brainer. For ABS-CBN, focusing on platform-specific content and optimizing for search could significantly boost their reach and engagement!