Tongguan Roujiamo (Chinese hamburger)

Overview

Meet Tongguan Roujiamo, the culinary master behind the "Chinese hamburger" sensation! This Singapore-based creator is whipping up delicious content on YouTube and Instagram, showcasing the art of Chinese cooking, particularly the Roujiamo. With a whopping 14.3 million followers, Tongguan Roujiamo isn't just making food; they're building a global community of food lovers. Ranking at #24,092 globally and #5 in Singapore, they're a force to be reckoned with in the online food scene! Their focus on family and traditional recipes gives their content a warm and inviting feel that resonates with viewers worldwide.

Performance At A Glance

Tongguan Roujiamo's audience is massive and still growing! They're expanding at a healthy rate of nearly 1% each month, showing consistent growth. Their global and country rankings are impressive, placing them in the top tier of content creators. What's even more impressive is that their fans are super engaged with their content, boasting an average engagement rate of 2.05%. CreatorDB, a platform that analyzes content creator performance, gives them a score of 98/100 – that's practically perfect! This means their content is high-quality, engaging, and resonating strongly with their audience.

What They Create

Tongguan Roujiamo primarily creates cooking content, focusing heavily on the Roujiamo, a type of Chinese street food. Their main platform is YouTube, where they share both longer-form videos and short-form content (YouTube Shorts). They sprinkle in a few Instagram posts and reels too. Their content often features heartwarming scenes of family cooking together. For example, a recent short, "Chinese burger Grandpa and Grandma are having dinner," showcases the simple joy of family mealtime. Another popular short, "Chinese burger Grandma made something delicious for her granddaughter," highlights the love and care that goes into their cooking. The focus on family and the nostalgic feel of home-cooked meals makes their content stand out.

Why They're Great & Where They Can Grow

Tongguan Roujiamo excels at creating relatable and heartwarming content. They're also masters of short-form video, consistently generating high views and engagement. Their focus on a specific dish (Roujiamo) has allowed them to build a strong brand identity. An exciting opportunity for them would be to explore more collaborations with other food creators or chefs. Another idea is to create merchandise related to Roujiamo, like aprons or cooking tools.

Bottom Line

For brands looking to partner with a creator who has a massive, engaged audience and a heartwarming story, Tongguan Roujiamo is a fantastic choice. For Tongguan Roujiamo themselves, continuing to experiment with different video formats and exploring collaborations could help them reach even greater heights!