Overview

Ellie Goulding, the voice behind countless chart-topping hits, is a force to be reckoned with in the music world and a vibrant presence across social media. She's a Brit Award winner and Grammy nominee, captivating audiences with her unique blend of electronic pop and heartfelt lyrics. While she's active on YouTube and TikTok, Instagram is her main stage, where she connects with over 28.5 million followers. Despite her impressive reach, she currently holds a global ranking of #92,709, indicating room for growth in her online presence.

Performance At A Glance

Ellie's got a massive following, but her growth rate has been slightly negative in the past month, indicating a need for a potential strategy refresh. While her global ranking could use a boost, her fans are super engaged with her content! Her average engagement rate sits at a healthy 3.07%, which is great news. Her CreatorDB score of 77/100 shows she's doing a solid job overall, but there’s always room to level up and reach an even wider audience.

What They Create

Ellie's content is a mix of music videos, live performances, acoustic versions, and snippets of her life. She uses a variety of formats, from full-length YouTube videos to shorter Instagram Reels and TikTok clips. A recent highlight is her acoustic version of "Destiny" on YouTube, which has garnered over 63,000 views and a fantastic 7.11% engagement rate. It's clear her fans love stripped-down, intimate performances. Her content stands out because it's authentic, showcasing both her polished studio sound and her raw talent as a live performer.

Why They're Great & Where They Can Grow

Ellie excels at creating high-quality music videos and engaging live performances. Her acoustic sessions really resonate with her audience, showing her versatility. One exciting opportunity would be to leverage TikTok more actively, creating engaging challenges or behind-the-scenes content that aligns with trending sounds. Collaborating with other creators could also introduce her music to new audiences.

Bottom Line

For brands looking to partner with a globally recognized music artist, Ellie Goulding offers a fantastic opportunity to reach a large and engaged audience. For Ellie herself, focusing on consistent posting and exploring trending content formats could significantly boost her growth and overall ranking.