Arogyam

Overview

Arogyam, a verified creator from India, is making waves in the Malayalam-speaking world by sharing valuable insights on health and wellness. With a strong presence on YouTube as their main platform and Instagram, Arogyam has built a loyal following of over 3.7 million people. Ranked among the top 99% of creators globally and in India, Arogyam is making a real difference by delivering accessible health information to a wide audience.

Performance At A Glance

Arogyam has a massive fanbase of 3.7 million followers! While their follower count hasn't seen significant growth recently, their existing audience is quite engaged, with an average engagement rate of 1.14%. They rank in the top 99% of all creators worldwide and within India, showing their considerable reach. Their CreatorDB score is 38 out of 100, suggesting there's room to further optimize their content strategy.

What They Create

Arogyam primarily creates content around health, wellness, and lifestyle topics, with a focus on education and practical advice. They utilize both long-form YouTube videos and engaging YouTube Shorts. Recent content includes videos like "തടി നല്ലതാണോ മോശമാണോ ? എളുപ്പം തിരിച്ചറിയാം | Weight Loss Tips | Dr. JEEVAN JOSEPH" (Is being fat good or bad? Easy to identify), offering weight loss tips, and Shorts addressing common health concerns like the impact of headset use on hearing. Their DIY (Howto & Style) content angle adds a unique touch, making them stand out in the health space.

Why They're Great & Where They Can Grow

Arogyam excels at breaking down complex health topics into easily digestible content, making health information accessible to everyone. Their use of Malayalam allows them to connect deeply with a specific audience. They also leverage both long-form videos and short-form content, catering to different viewing preferences. An exciting opportunity for Arogyam could be to collaborate with other health and wellness creators, and to explore interactive content formats like Q&As or live streams.

Bottom Line

For brands looking to partner with a health-focused creator in India, Arogyam offers a massive and engaged audience. For Arogyam, focusing on increasing content consistency and experimenting with interactive formats could further boost their engagement and growth.