ICC

Overview

ICC, with a massive following of over 48 million, is a powerhouse in the world of sports content, particularly cricket! As the official organization, they bring fans right into the heart of the action, from nail-biting match highlights to the latest news. Their main hub is Instagram, where they keep their audience hooked on all things cricket. While ranked #40,537 globally and #19 in the ARE, ICC holds a significant position, connecting millions to the sport they love.

Performance At A Glance

ICC boasts a huge audience, but their growth has seen a slight dip recently, with a -0.14% decrease over the past month. However, their 90-day growth is positive at 0.47%, indicating a potential for future increases. Their fans are pretty engaged, with an average engagement rate of 2.62%. This means that for every post, a good chunk of their audience is liking, commenting, and sharing. Plus, their CreatorDB score is a solid 91/100, which means they're doing a great job overall!

What They Create

ICC delivers a mix of content, primarily focusing on sports leagues, sports, official organizations, highlights, news, and, of course, cricket. They use a variety of formats, including YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. A recent standout is "Sri Lanka's Viran Chamuditha creates #U19WorldCup history 🚨 #CricketShorts," which racked up over 65,000 views and 2,100 likes, showcasing a memorable moment from the U19 World Cup. Their content stands out because it's official, providing reliable and exciting coverage of the sport.

Why They're Great & Where They Can Grow

ICC excels at delivering timely updates, capturing thrilling highlights, and leveraging the power of short-form video. They're the go-to source for cricket fans wanting to stay in the loop. An exciting opportunity for ICC could be to experiment more with interactive content, like polls and Q&A sessions, to further boost engagement. Also, localizing content even further for specific regions could unlock additional growth.

Bottom Line

For brands, ICC offers a massive reach and a highly engaged audience of cricket enthusiasts. For ICC, continuing to experiment with different content formats and engagement strategies could help them reverse recent follower dips and further solidify their position as a leading voice in cricket.