Homemade Recipes

Overview

Homemade Recipes is your go-to source for simple, delicious meals! This German-based, English-speaking creator has amassed a loyal following of over 4.1 million across YouTube, Instagram, and TikTok, with YouTube as their primary platform. They specialize in accessible and comforting recipes, focusing on quick and easy dishes that anyone can make. While their global ranking sits at #2,485,935, placing them in the top 86% of creators worldwide, they shine brightly within Germany, holding an impressive rank of #58. Homemade Recipes brings a warm, inviting, and practical approach to cooking that resonates with a broad audience.

Performance At A Glance

Homemade Recipes boasts a massive audience, but recent growth has been relatively flat, showing 0% growth over the past 7 and 30 days. However, they saw a slight uptick of 0.24% in the last 90 days, suggesting a potential for future growth. Their global reach is solid, but their country ranking in Germany is exceptional. Their fans are super engaged with their content, boasting an average engagement rate of 4.09% – a great sign that viewers are actively enjoying and interacting with their recipes. Their CreatorDB score of 85/100 reflects their strong overall performance and potential.

What They Create

Homemade Recipes dishes out exactly what the name suggests: homemade recipes! They primarily focus on videos, sharing easy-to-follow cooking tutorials. While they've dabbled in YouTube Shorts and TikTok, their longer-form YouTube videos are the heart of their content. A recent hit, "I cook cabbage like this every weekend! Such a simple, very tasty and Quick One-Pan Dinner ❗" garnered over 127,000 views, proving the popularity of their quick and convenient meal ideas. Their content is straightforward, focusing on simple ingredients and easy-to-replicate methods, often with a focus on comforting classics. The inclusion of ASMR elements in some videos adds a unique, relaxing touch.

Why They're Great & Where They Can Grow

Homemade Recipes excels at simplicity and accessibility. Their recipes are designed for everyday cooks, using readily available ingredients and easy-to-understand instructions. The ASMR element adds a unique and engaging twist. They also do a great job of using keywords in their titles to attract viewers searching for specific recipes. An exciting opportunity would be to explore collaborations with other food creators or brands, especially those focused on kitchen gadgets or ingredients. They could also experiment with more short-form content on TikTok and YouTube Shorts to capture a younger audience and boost overall growth.

Bottom Line

For brands looking for a reliable and relatable food content creator, Homemade Recipes is a fantastic choice. Their engaged audience and focus on simple, delicious meals make them a great partner for promoting kitchen staples or easy-to-use appliances. For Homemade Recipes, focusing on consistent short-form content and exploring collaborations could be the key to unlocking even greater growth and reaching a wider audience.