Aaj Tak

Overview

Aaj Tak is a major name in Indian news, delivering Hindi-language updates to a massive audience. Think of them as a go-to source for breaking stories and political analysis, but optimized for the digital age. With a whopping 91.6 million+ followers on YouTube alone, they've built a powerful online presence. Ranking among the top 100 channels in India (#90) and the top 20 Hindi-language channels globally (#19), Aaj Tak is a key player in shaping the news landscape.

Performance At A Glance

Aaj Tak boasts a huge and still-growing audience! They're expanding at a healthy clip, with a 0.16% growth in the last month. While their engagement rate is around 0.00%, this is typical for a channel of this size, where sheer reach is the primary goal. Their CreatorDB score is 65/100, indicating a solid performance, but with room to optimize their content strategy for even greater impact. They are consistently ranked as a top channel both globally (#625) and within India.

What They Create

Aaj Tak focuses on delivering news and political content, primarily through short-form videos on YouTube. You'll find everything from quick updates on Bollywood stars to hard-hitting questions posed to political figures. For example, one recent short shows a student grilling a BJP spokesperson about a rape case, racking up over 6,500 views. Another features a student questioning Mamata Banerjee, drawing in over 10,000 views. These short, punchy videos make news digestible and easily shareable. Their content stands out because it's timely, relevant, and often features direct interactions with key figures.

Why They're Great & Where They Can Grow

Aaj Tak excels at delivering news in a concise, accessible format. They are masters of short-form video, leveraging trending topics and political debates to capture attention. They also have incredible brand recognition and trust within India. An exciting opportunity for them could be to experiment with more interactive formats, like live Q&As or behind-the-scenes content, to boost engagement. Another avenue would be to tailor content more specifically to different audience segments.

Bottom Line

For brands looking to reach a massive Hindi-speaking audience in India, Aaj Tak is a powerful partner. For Aaj Tak themselves, focusing on boosting audience interaction, particularly in the comments sections, would be a smart move. And don't forget the power of the YouTube algorithm - continue to optimize titles and descriptions for maximum visibility!