Paris Saint-Germain

Overview

Paris Saint-Germain (PSG), the legendary French football club, isn't just a force on the field; they're a social media powerhouse! With a staggering 126.6 million followers, primarily dominating Instagram, PSG brings the excitement of European football to fans worldwide. Ranked among the top 100% of creators globally (#7,360), PSG offers a unique blend of thrilling match highlights, behind-the-scenes glimpses, and player-focused content, making them a must-follow for any football fanatic. They truly embody the spirit of the beautiful game, sharing it with a global audience.

Performance At A Glance

PSG boasts a massive and engaged audience! While their growth rate is steady (0.11% over the last 30 days), their impressive follower count speaks volumes. They're a top-performing creator, ranking incredibly well both globally and within France. Their fans are super engaged with their content, showing an impressive average engagement rate of 7.27%. That's fantastic! CreatorDB gives them a score of 86/100, which means they're doing a great job of creating quality content that resonates with their audience.

What They Create

PSG's content is a vibrant mix of action-packed highlights, player interviews, and peeks behind the curtain at life within the club. They utilize various formats, including YouTube videos and Shorts, Instagram Reels, and TikTok videos, tailoring their approach to each platform. A recent standout is their short, "An absolute banger from Nuno Mendes. ☄️#PSG #Ligue1 #NunoMendes," which racked up over 136,000 views and showcases the incredible skill of their players. They also produce longer-form video content, but some of these have much lower views. What makes their content stand out is the high production quality and the access they provide to a world-renowned football club.

Why They're Great & Where They Can Grow

PSG excels at bringing the excitement of football to their fans through captivating highlights and showcasing the personalities of their players. They also do a fantastic job of creating visually appealing content. One exciting opportunity would be to experiment with more interactive content, like polls or Q&As with players, to further boost engagement. They could also consider focusing on a strategy to increase views on their long-form video content, perhaps by creating shorter, more digestible snippets to promote them.

Bottom Line

For brands, partnering with PSG offers incredible reach and access to a passionate global audience. For PSG, continuing to diversify their content strategy and experimenting with interactive formats could unlock even greater engagement and growth.