Ski Mask

Overview

Ski Mask is a creator captivating a large audience of over 9.5 million followers, primarily on Instagram. While they dabble on YouTube with videos and Shorts, their Instagram presence is the core of their reach. They carve out a unique space in the content world, focusing on skillful workers and ingenious skills, offering a glimpse into the satisfying world of engineering and DIY. Although their global ranking is #34,617, placing them in the top 100% of creators, there's significant potential to climb even higher.

Performance At A Glance

While Ski Mask boasts a massive following, their growth is currently experiencing a slight dip. They're growing at a rate of -0.10% over the last 30 days, and -0.79% over the last 90 days, indicating a need to re-evaluate their strategy to reignite growth. Globally, they rank in the top 100% of creators, a solid foundation to build upon. The good news is their fans are super engaged with their content! Their average engagement rate sits at a healthy 4.03%, proving that their audience is actively watching, liking, and connecting with their posts. Their CreatorDB score is 59/100, showing there's room to optimize their content and strategy for even better results.

What They Create

Ski Mask serves up a fascinating mix of content revolving around impressive skills, clever engineering, and satisfying DIY projects. They're active on both YouTube and Instagram, showcasing their content through both longer videos and bite-sized Shorts. Recently, their YouTube video titled "Most ingenious skills" garnered over 18,000 views, highlighting the audience's appetite for longer, more in-depth showcases of talent. On the shorts side, "Smart work" is performing well with over 20,000 views. What makes their content stand out is the satisfying visuals and the sheer ingenuity of the skills they feature, offering a captivating glimpse into the world of engineering and craftsmanship.

Why They're Great & Where They Can Grow

Ski Mask is great at tapping into the satisfying nature of skillful work, curating amazing content that sparks curiosity. Their high engagement rate shows they've built a loyal and interested audience. They are also good at using short-form video to capture attention. Exciting opportunities could include diving deeper into specific skills and offering tutorials, or collaborating with real-life engineers and craftspeople to create even more engaging content.

Bottom Line

For brands, Ski Mask offers a unique opportunity to reach a highly engaged audience interested in innovation, engineering, and DIY. For Ski Mask themselves, focusing on content consistency and experimenting with new formats like live streams or Q&As could reignite growth and solidify their position as a leader in the "skills" content niche.