Overview

Rare Earth is a fascinating content creator taking viewers on a journey through history, culture, and society, often with a focus on educational topics and adventure travel. Based out of the Federated States of Micronesia, this verified creator has carved out a niche by exploring complex subjects, particularly the history of Lebanon, in an engaging and accessible way. With over 1 million followers on YouTube, which is their main platform, Rare Earth's content is resonating with a large audience, placing them in the top 89% of creators globally.

Performance At A Glance

While Rare Earth boasts a strong following of over 1 million, their follower growth has been stagnant recently, showing 0% growth in the last week and month, and a minor decline of -0.90% over the past 90 days. Globally, they rank in the top 89% of all creators, and impressively, they are ranked 13th in the Federated States of Micronesia, highlighting their strong local influence. Their fans are pretty engaged, with an average engagement rate of 3.51% across their content. CreatorDB gives them a solid score of 78/100, indicating a good overall performance and potential for further growth.

What They Create

Rare Earth primarily creates educational content focused on history, culture, and society, with a touch of adventure travel sprinkled in. They are active on both YouTube and Instagram, with a strong emphasis on video content. Their YouTube channel features in-depth explorations of historical events, like their recent series on the history of Lebanon. One of their recent videos, "How Lebanon Died: History of Lebanon (Final Episode)," garnered over 33,000 views and a high engagement rate of 9.37%, suggesting a strong interest in this type of content. They also share Instagram posts and reels, but the bulk of their content is on YouTube. What makes their content stand out is their ability to break down complex topics into digestible and engaging narratives, often accompanied by compelling visuals.

Why They're Great & Where They Can Grow

Rare Earth excels at creating informative and engaging educational content. Their deep dives into historical events, particularly their Lebanon series, showcase strong storytelling and research skills. Their consistency in delivering quality videos is commendable. A great opportunity would be to explore collaborations with other educational creators or channels to reach new audiences. Another avenue could be to experiment with shorter, more easily shareable content formats, like YouTube Shorts or TikTok videos, to boost discoverability and potentially reverse the recent stagnation in follower growth.

Bottom Line

Rare Earth is a valuable partner for brands in the education, travel, or cultural sectors looking to reach an engaged and informed audience. For Rare Earth, focusing on diversifying content formats and exploring collaborations could be key to reigniting growth and expanding their reach.