НАСТЯ ИВЛЕЕВА

Overview

Meet Nastya Ivleeva, a major force on the Russian social media scene! With a massive following of over 22 million, mainly on Instagram, she's a verified star known for her vibrant personality and engaging content. While she boasts a global ranking of #32,637, it's her connection with her Russian-speaking audience that truly shines. Nastya isn't just an influencer; she's a content powerhouse.

Performance At A Glance

Nastya's got a huge audience, but her growth is currently pretty steady. While she's experiencing some minor fluctuations, with a slight dip in 7-day and 90-day growth, she's maintaining a strong presence. She ranks highly within the Russian-speaking online community, proving her influence in that niche. Her fans are pretty engaged, with an average engagement rate of 1.40%. Plus, her CreatorDB score is a fantastic 95/100, which means she's doing almost everything right when it comes to creating awesome content and connecting with her audience!

What They Create

Nastya's content is a real mix! You'll find her posting on YouTube with both longer videos and Shorts, and regularly updating her Instagram with posts and Reels. She covers a range of topics, from vlogging her everyday life to entertaining "People & Blogs" content, and even dipping into sports and general entertainment. A recent highlight is her series of YouTube Shorts featuring "Чегеря" (Chegerey), showcasing behind-the-scenes moments and quirky situations. For example, the short "Лучший парикмахер Чегерей" (Best Hairdresser Chegerey) gained over 48,000 views, showing her audience loves her relatable and funny takes on everyday life. Her content stands out because of its authenticity and a peek into her life that feels genuine and fun.

Why They're Great & Where They Can Grow

Nastya excels at creating relatable, personality-driven content. Her engagement rate shows she really connects with her audience, and her high CreatorDB score proves she knows what she's doing. Opportunities for growth could include exploring collaborations with other Russian-speaking creators to tap into new audiences. Additionally, focusing on longer-form content on YouTube could further solidify her presence on that platform.

Bottom Line

For brands looking to connect with a large and engaged Russian-speaking audience, Nastya Ivleeva is a fantastic partner. For Nastya herself, experimenting with different content formats and collaborations could be the key to even greater growth and success!